Say what you mean and say it consistently
Describe what problems you solve, and why your audience(s) should care in a unified, consistent voice across all communication channels. A message platform is comprised of such verbal elements as a tagline, headlines, positioning statement, company overview, product/service descriptions, talking points, and supporting evidence. In combination with visual elements, a message platform becomes the foundation for website content, presentation decks and other company literature, making creation of future materials more efficient and less stressful.
Mountain Sage Medicine
Having a well-defined positioning statement, boilerplate text for describing services and outcomes, and several options for headlines has helped Dr. Silapie and her team consistently articulate the impact of their work across all communication channels.