Choosing grit over grades
Koru offers a new way for tech companies to hire and develop the right early career talent
Koru began as an immersive, in-person business-training program for recent college grads, guided by a new paradigm for what it takes to succeed in today's job market. When Koru first approached Blue Marble in late 2014, the company was preparing to build an online component which would reach a greater number of job-seekers and provide additional value to employers. Blue Marble participated in design of this new, tech-based offering at various points from early concept through development.
As experts in job success for some of the world's top companies, Koru's leadership team holds themselves and others to a high standard. This team really understands the design process and is constantly looking to innovate, so no idea is too precious to be challenged and the customer's need is held in the highest regard. Every aspect of every project was a collaboration with many other bright and talented people. During our first engagement, Koru's leadership described their vision and then trusted us to assemble their ideas into early prototypes and mockups which were used for fundraising and customer research. Months later, a team was assembled to develop this new element of the business into a full-scale online application. Blue Marble worked with Koru's core team to support design for the consumer-facing application and to develop companion offerings to employers and colleges. A large part of our focus during development was to design an administrative interface for Koru staff to manage the day-to-day operation of the new system.
Koru is transforming the way companies screen, hire, and develop early-career millennial talent through their data-driven talent analytics solution. They work with Fortune 500 brands and high-growth companies across dozens of industries to find and develop the right fit talent to meet their needs.
While much of Blue Marble's work with Koru was proprietary and confidential, you can see below a few examples of the types of projects we were engaged with.
Customer journey maps for both job-seekers and employers: internal documents like these are helpful to encourage focus and clear understanding of customer needs. Koru provided customer research, BMC handled visual design/layout.