Client Spotlight: Sustainable Travel International
A global non-profit and industry thought leader since 2002, Sustainable Travel International offers innovative programs that support sustainable development through responsible travel. Their practical solutions help destinations and businesses of all sizes respond to sustainability challenges, while strengthening the positive impacts of tourism worldwide.
Over the years, Sustainable Travel International has evolved its forward-thinking sustainability solutions for the travel and tourism sector and the organization has grown to include a culturally diverse team of professionals from all over the world. Eventually, the organization's brand image was no longer an accurate reflection of who it is and the kind of work it is doing. Sustainable Travel International was ready to undergo a brand redesign.
“The decision to work with Blue Marble Creative to develop of our new brand and website paid off in numerous ways. Working with the entire team is a pleasure. They are intelligent, creative, supportive and bold, while acting as true partners in the creative process. We’re so thrilled to have both a fresh brand which represents the organization we’ve become, and the supporting collateral to go along with it. On top of all that, they’ve developed a system that’s given us more control over our own assets than ever before, reducing our expenses for the long-term.”
– Jeremy Sampson, Senior Director, Marketing & Communications
After a year in the works, Sustainable Travel International’s new brand identity and collateral now appropriately speak to the organization’s scope, professionalism and standing on the world stage. Because the organization already had solid equity in their old brand, elements of its identity were carried into the new look and feel such as the concept of a globe and the general color palette. However, a fresh take on the globe logomark and an expansion of the color scheme to include reds and oranges strike a balance between innovation, modernism and established professionalism.
The new website features a fully customized content management system, a searchable project map, and a database and back-end interface for managing staff, client and project profiles. New business stationery, one-sheets, branded templates for client use in word processing and presentation products, and an online style guide with digital brand assets for central access, provide the organization with a range of professional collateral and sustainable system with which to manage their brand communications.
We launched the new website mid-August to coincide with the announcement of Sustainable Travel International's ten year anniversary which they formally celebrated this past Fall. We congratulate the Sustainable Travel International team on their many achievements over the past ten years and look forward to being a part of their next decade.