christine@bluemarblecreative.com

April 15, 2019

Environment

Inter-Fluve, Inc. | Accentuating the design and restoration of rivers

christine@bluemarblecreative.com

April 15, 2019

Environment

Accentuating the design and restoration of rivers

A brand refresh for a cutting-edge interdisciplinary engineering firm

Proposal interior spread with stylized process graphics

Examples from the Style Guide

CHALLENGE

Inter-Fluve is an interdisciplinary firm specializing in investigations, design, and restoration of rivers, lakes, and wetlands. As pioneers in their field, they develop solutions to complex aquatic challenges while balancing human and environmental needs. With over 1,600 successful projects across 4 continents and all regions of the United States, Inter-Fluve is challenged to communicate the depth and breadth of their excellent work.

The firm had worked with Blue Marble in 2013 on a variety of printed materials. Inter-Fluve used the guidance and design tools we provided for five years, then engaged our services again in 2019. The above images show a few examples from an extensive body of work, including InDesign templates for long proposals and the company’s Statement of Qualifications.

Results

Inter-Fluve marketing staff have a variety of new tools and skills at their disposal. The firm looks forward to strong growth while also staying true to their roots.

Original fish and milestones vector illustrations by Maisie Richards of Inter-Fluve (reconfigured and stylized by Blue Marble)

← Full Portfolio

CLIENT

Inter-Fluve, Inc.

SERVICES

Print and digital publication

FOCUS

Environment

“Clients and employees have been impressed with our materials. BMC did a great job in completing what we asked of you. The templates are elegant yet simple; they make the company look good. Just as important, I think they make employees feel proud of the product they are creating.

– Jonathan Graca, Marketing and Field Technician, Inter-Fluve

Guest User

December 8, 2015

Environment

US Forest Service | More than just a trail

Guest User

December 8, 2015

Environment

More than just a trail

Building stakeholder engagement through elegant design

CHALLENGE

The last time stakeholders in the development and maintenance of the Florida National Scenic Trail sat together to discuss goals was 1986 when collaborators created the original Comprehensive Plan. Priorities and personalities shifted in the ensuing years until it became clear it was necessary to bring together land holders, trail managers and local conservation groups in order establish new priorities and create a strategy for the near-term evolution of the Trail. Conservation Impact facilitated the convening of stakeholders and managed the creation of a new 5-year strategic plan for the Florida National Scenic Trail.

The strategic plan is a landmark document that provides a framework for focused, collaborative efforts and allocates resources to achieve specific results that benefit both the trail and trail user. The plan also presents a new partnership model that fully engages a diverse group of land managers who are connected to the trail. In order to bring the concepts presented to life and ensure the information would be read, the project team hired Blue Marble to come up with a thoughtful design for its layout.

INSIGHT

To appeal to a wide variety of constituents, the strategic plan needed to look less like a government white paper and more like a feature in an issue of National Geographic. To that end, we emphasized beautiful photography and lots of white space to evoke the ambience of the trail as it traverses the Florida coast and inland the expanse of its open spaces. We also incorporated a variety of staff and trail-user photos which gives readers a sense of personal connection and ownership. The publication's landscape orientation connects with the impressive length of the trail but more importantly maximizes optimal readability on screen.

RESULTS

As a printed brochure, the Florida National Scenic Trail Strategic Plan makes the work that has been done tangible for stakeholders. Digital versions of the plan have been widely distributed making it easy to share pertinent information among the partner entities and keep the public engaged. Elements of the brochure have since been used as visual references when providing progress updates.

← Full Portfolio