Champions for Change, NROC 2016

Education leaders come together to create the changes they wish to see

CHALLENGE

As a long-time advisor to the NROC marketing team, we join in annual strategic planning sessions to outline strategies, and tactics for the coming year. In late 2015, while developing the 2016 marketing plan, NROC's marketing leadership identified a theme of "Champions for Change." Blue Marble was tasked with developing a graphic identity for the theme. The graphics were used for NROC-hosted meetings, events, and other promotions throughout the year. Blue Marble also assisted with planning by documenting the strategy in an organized, visual format. The slide deck and summary sheet we designed helped NROC marketing staff to relate their vision easily to managers across the organization.

INSIGHT

As a short-term campaign, Champions for Change (C4C) graphic identity would work with and play off of the organization’s overall brand identity. NROC represents a forward-thinking, innovative group of technologists and educators. It's important to keep pace with trends and present a feeling of being in-touch with the future. Our goal with the annual themes is to strike a balance—staying clearly aligned with the NROC organization's main brand while also putting forth something fresh and inspiring.

RESULTS

The graphic identity we created for the Champions for Change campaign makes reference to the NROC organizational logo, which includes a triangle shape inside the letter O (symbolizing a play button and forward movement). The new variation on this symbol emphasizes the outlines of the circular O shape with breaks in the line so that it also reads as two Cs (for Champions for Change). Design decisions were summarized in a simple style guide and then applied to a variety of posters, name tags, flyers, and other swag to be used at events throughout the year. The graphics have been well-received by audiences, setting the tone for an energetic and aspirational 2016.