Champions for Change, NROC 2016
Education leaders come together to create the changes they wish to see
As a long-time advisor to the NROC marketing team, we join in annual strategic planning sessions to outline goals, strategies, and tactics for the coming year. In late 2015, while developing the 2016 marketing plan, NROC's marketing leadership identified a theme of "Champions for Change." Blue Marble was tasked with developing a graphic identity for this new theme. The graphics would be used for NROC-hosted meetings, events, and other promotions throughout the year. Blue Marble also assisted with planning by asking clarifying questions and documenting the strategy in an organized, visual format. The slide deck and summary sheet we designed helped NROC marketing staff to relate their vision easily to managers across the organization.
For the Champions for Change (C4C) graphic identity, we needed to avoid creating something so different that it would feel like a new identity for the organization. At the same time, NROC represents a forward-thinking, innovative group of technologists and educators, so it's important to keep pace with trends and present a feeling of being in-touch with the future. Our goal was to strike the right balance—staying clearly aligned with the NROC organization's main brand, but also putting forth something fresh and inspiring.
The graphic identity we created for the Champions for Change campaign makes direct reference to the NROC organizational logo, which includes a triangle shape inside the letter O (referencing a play button and forward movement). The new variation on this symbol emphasizes the outlines of the circular O shape with breaks in the line so that it also reads as two Cs (for Champions for Change). Additional text elements use alternate versions of the organization's font (Proxima Nova) so that text appears fresh but unified. Similarly, the colors are consistent with overall brand colors, with the introduction of some subtle gradients in keeping with visual trends of 2016. These design decisions were summarized in a simple style guide and then applied to a variety of posters, name tags, flyers, and other swag to be used at events throughout the year. The graphics have been well-received by audiences, setting the tone for an energetic and aspirational 2016.
Faces of real NROC leaders, learners, and teachers were featured on campaign posters.
photos by Jen Jones