NROC | Champions for Change

Champions for Change, NROC annual member meeting

Education leaders come together to create the changes they wish to see

CHALLENGE

As a long-time advisor to the NROC marketing team, we join in annual strategic planning sessions to outline goals, strategies, and tactics for the coming year. In late 2015, while developing the 2016 marketing plan, NROC's marketing leadership identified a theme of "Champions for Change." Blue Marble was tasked with developing a graphic identity for this new theme. The graphics would be used for NROC-hosted meetings, events, and other promotions throughout the year. Blue Marble also assisted with planning by asking clarifying questions and documenting the strategy in an organized, visual format. The slide deck and summary sheet we designed helped NROC marketing staff to relate their vision easily to managers across the organization. 

INSIGHT

For the Champions for Change (C4C) graphic identity, we needed to avoid creating something so different that it would feel like a new identity for the organization. At the same time, NROC represents a forward-thinking, innovative group of technologists and educators, so it's important to keep pace with trends and present a feeling of being in-touch with the future. Our goal was to strike the right balance—staying clearly aligned with the NROC organization's main brand, but also putting forth something fresh and inspiring.

RESULTS

The graphic identity we created for the Champions for Change campaign makes direct reference to the NROC organizational logo, which includes a triangle shape inside the letter O (referencing a play button and forward movement). The new variation on this symbol emphasizes the outlines of the circular O shape with breaks in the line so that it also reads as two Cs (for Champions for Change). Additional text elements use alternate versions of the organization's font (Proxima Nova) so that text appears fresh but unified. Similarly, the colors are consistent with overall brand colors, with the introduction of some subtle gradients in keeping with visual trends of 2016. These design decisions were summarized in a simple style guide and then applied to a variety of posters, name tags, flyers, and other swag to be used at events throughout the year. The graphics have been well-received by audiences, setting the tone for an energetic and aspirational 2016.

style guide for 2016 Champions for Change theme (an internal document)

style guide for 2016 Champions for Change theme (an internal document)

meeting participants (showing name tags, buttons, posters in background)

meeting participants (showing name tags, buttons, posters in background)

NROC staff and ambassadors wore buttons to represent the main products NROC has created.

NROC staff and ambassadors wore buttons to represent the main products NROC has created.

Blue Marble designed artwork for tote bags and various other items, including a simple black and white meeting agenda.

Blue Marble designed artwork for tote bags and various other items, including a simple black and white meeting agenda.

Posters featuring the C4C theme artwork guide participants to the correct rooms.

Posters featuring the C4C theme artwork guide participants to the correct rooms.

Flyers with inspirational quotes reinforce the theme and encourage reflection.

Flyers with inspirational quotes reinforce the theme and encourage reflection.

NROC-C4C-poster-face-LARGE_v3-5-hr.jpg

Faces of real NROC leaders, learners, and teachers were featured on campaign posters.

NROC staff hand out name tags, drink tickets, and registration packets.

NROC staff hand out name tags, drink tickets, and registration packets.

A conference app was branded with theme artwork

A conference app was branded with theme artwork

NROC staff pose with EdReady glasses and a themed backdrop

NROC staff pose with EdReady glasses and a themed backdrop

NROC is an organization that genuinely makes a difference in the lives of students and education professionals. Latonia (pictured above) is now attending Solano Community College in California and majoring in Political Science. She plans to attend law school.

NROC is an organization that genuinely makes a difference in the lives of students and education professionals. Latonia (pictured above) is now attending Solano Community College in California and majoring in Political Science. She plans to attend law school.

photos by Jen Jones


CLIENT

The NROC Project

SERVICES

Brand and message development

Print and digital publication

FOCUS

Education