Passport to Happiness
Creating a welcoming space for older adults
CHALLENGE
Backed by Oregon State University (OSU) Extension Service, the Wasco County Network on Aging is a consortium of local agencies focused on exploring ways to improve the health and well being of older adults living in Wasco County, Oregon. The organization offers monthly educational events for seniors who want to learn ways to improve their health and happiness. With a desire to increase participation in these events, OSU approached Blue Marble for assistance.
INSIGHT
Blue Marble worked with OSU and Network staff to develop a campaign name, “Passport to Happiness,” and a brand identity that is light-hearted and energetic in tone. A key deliverable was a wall calendar that features healthy food recipes, tips on personal well-being, agency resources and a full schedule of events. We created large, custom illustrations and typography that would appeal to seniors and we incorporated professionally shot images of local residents involved in relevant activities. To encourage attendance at specific campaign-related events, we designed a passport card that participants could bring to events, have stamped, and then turn in for the chance to win prizes.
RESULTS
Increased participation among key audience
- Custom illustration, typography and photography give the campaign materials a decidedly unique aesthetic that has resonated with participating seniors.
- The inaugural year of the Passport to Happiness program was so successful, the Network decided to extend into a second year.
- The Passport to Happiness materials has increased awareness of resources and services for older adults living in Wasco County and made learning about health and wellbeing topics more interesting and fun.
FORGING AHEAD
With a successful first year underway, the Network decided to continue the Passport to Happiness campaign and hired Blue Marble to create a new calendar for the second year of the campaign. While the new calendar featured fresh photography and content, we maintained its overall visual identity order to build upon the project’s growing visibility and strengthen brand awareness.
CLIENT
Oregon State University
SERVICES
Brand and message development
Print and digital publication
FOCUS
“I am thrilled with the response we received for the calendars. Our program kick-off was a big success. I think the folks that participate in these educational events over the next year will really enjoy themselves and have an opportunity to reflect on their happiness and improve their health.”
– Lauren Kraemer, Oregon State University Extension Service, Wasco County
