print and digital publication

Inter-Fluve, Inc. | Accentuating the design and restoration of rivers

Accentuating the design and restoration of rivers

A brand refresh for a cutting-edge interdisciplinary engineering firm

SOQ (brochure) cover

SOQ (brochure) cover

Proposal interior spread with stylized process graphics

Proposal interior spread with stylized process graphics

Examples from Style Guide

CHALLENGE 

Inter-Fluve is an interdisciplinary firm specializing in investigations, design, and restoration of rivers, lakes, and wetlands. As pioneers in their field, they develop solutions to complex aquatic challenges while balancing human and environmental needs. With over 1,600 successful projects across 4 continents and all regions of the United States, Inter-Fluve is challenged to communicate the depth and breadth of their excellent work.

The firm had worked with Blue Marble in 2013 on a variety of printed materials. Inter-Fluve used the guidance and design tools we provided for five years, then engaged our services again in 2019. The above images show a few examples from an extensive body of work, including InDesign templates for long proposals and the company’s Statement of Qualifications.

Results 

Inter-Fluve marketing staff have a variety of new tools and skills at their disposal. The firm looks forward to strong growth while also staying true to their roots.

Original fish and milestones vector illustrations by Maisie Richards of Inter-Fluve (reconfigured and stylized by Blue Marble)

 

CLIENT

Inter-Fluve, Inc.

SERVICES

Print and digital publication

FOCUS

Environment


“Clients and employees have been impressed with our materials. BMC did a great job in completing what we asked of you. The templates are elegant yet simple; they make the company look good. Just as important, I think they make employees feel proud of the product they are creating.

– Jonathan Graca, Marketing and Field Technician, Inter-Fluve

One Community Health

One Community Health

Caring for all, caring with heart

CHALLENGE

One Community Health reached out to Blue Marble in late 2016. This federally funded community health center serves all people, regardless of their ability to pay.

Upon meeting with the leadership of One Community Health, it became clear that affordability of services was just one of the many remarkable aspects of their offerings. Blue Marble was challenged with the task to convey that affordability and inclusiveness in no way translates to a sacrifice in quality. In fact, One Community Health’s unique whole-person approach is cutting-edge.

The health center was urgently in need of a more effective presence online. Their website had been neglected for years and was becoming an obstacle to sharing information.

INSIGHT

The leadership team's goals included:

  • greater visibility for their integrated approach to care

  • emphasizing a brand new element of care—Behavioral Health

  • Spanish and English language versions of the website without an excessive maintenance burden on staff

  • Accessibility to mobile devices

  • A structure for ongoing publication of health resources and other articles

RESULTS

  • The graphics and icons we developed convey the idea of whole-person health and its various components. These provide consistency across all media.

  • We collaborated with writer Katie Roberts and others at One Community Health to create the new tagline for the organization, "Caring for all, Caring with heart."

  • We coordinated and art-directed photography to produce a library of authentic, professional photos to reinforce key messages. (photo credit Jen Jones)

  • We created a thoughtful information architecture and used Squarespace for content management, allowing the site to grow and change, thus making updates easier for OCH in-house staff.

  • We created a brand guide and a detailed website handbook. These help OCH staff to manage ongoing communications and website updates.

  • We provide ongoing training and technical support and continue to collaborate on various projects.




CLIENT

One Community Health

SERVICES

Brand and message development

Website design and development

Training and ongoing support

FOCUS

Health & Well-being


NROC | Networked for Change

Networked for Change, NROC 2017

Education leaders take action to scale innovative practices

CHALLENGE

In 2016, NROC's marketing leadership identified "Networked for Change" as the theme of their upcoming 2017 annual member meeting.  Blue Marble was tasked with developing a visual identity for the theme.  

INSIGHT

The team at NROC felt inspired by aspen trees and wanted to use an aspen forest as a metaphor to describe how being "networked" is a powerful force for change. We agreed that the idea was a great fit for this collaborative group of education leaders. The branding program would need to appeal both to young teachers and seasoned administrative leaders.

"Networked for Change emphasizes how natural and human systems of connection encourage resilience and evolution. The NROC Network of members is a powerful force for change, unified by a commitment to honor and support all learners."

—Amanda Melton, NROC Marketing Director

For the campaign visuals, we created an illustration of an aspen forest spreading across a landscape with connected roots underground. In addition to creating the illustration, we developed the overall visual identity, including the Networked for Change logo and a style guide with defined colors, fonts, and graphic elements. Working closely with the NROC marketing team, the theme was integrated into conference activities. The visual identity was applied across a range of media, including signage, name tags, agenda, tote bags, notebooks, a card deck, slide presentations, websites, emails, conference app, and more.

RESULTS

The Networked for Change branding succeeded in capturing the mood of this nonprofit project as its membership works behind-the-scenes to re-think pathways to student success and improve outcomes within the U.S. education system.

2017 Ambassador award winner and California Adult Education professional, Penny Pearson proudly displays her award featuring the Networked for Change aspen illustration.

(click images below to view as slideshow, scroll down for video case study)

Video case studIes: NROC Annual Meeting 2017 Highlights


About NROC Membership / Annual Meeting 2017 Graphics

Creative Direction: Christine Fisher (BMC) / Amanda Melton (NROC)
Art Direction, Design, and Illustration: Christine Fisher, Blue Marble Creative
Photography: Jennifer Jones   ||   Videography: Wiley Watson
Aspen concept: Terri Rowenhorst / Ilse Wolf  ||   Video direction / project assist: Suzanne Wright Baumhaukl


CLIENT

The NROC Project

SERVICES

Brand and message development

Print and digital publication

FOCUS

Education

 
 

Koru | Choosing grit over grades

Choosing grit over grades

Koru offers a new way for tech companies to hire and develop the right early career talent

CHALLENGE

Koru began as an immersive, in-person business-training program for recent college grads, guided by a new paradigm for what it takes to succeed in today's job market. When Koru first approached Blue Marble in late 2014, the company was preparing to build an online component to reach a greater number of job-seekers and provide additional value to employers. Blue Marble participated in design of this new, tech-based offering at various points from early concept through development.

INSIGHT

As experts in job success for some of the world's top companies, Koru's leadership team holds themselves and others to a high standard. This team really understands the design process and is constantly looking to innovate, so no idea is too precious to be challenged and the customer's need is held in the highest regard. Every aspect of every project was a collaboration with many other bright and talented people. During our first engagement, Koru's leadership described their vision and we worked together to assemble their ideas into early prototypes and mockups which were used for fundraising and customer research. When a team was assembled to develop this new element of the business into a full-scale online application, Blue Marble worked with Koru's core team to support design for the consumer-facing application and to develop companion offerings to employers and colleges. We also helped to design an administrative interface for Koru staff to manage the day-to-day operation of the system.

RESULTS

Koru is transforming the way companies screen, hire, and develop early-career millennial talent through their data-driven talent analytics solution. They work with Fortune 500 brands and high-growth companies across dozens of industries to find and develop the right fit talent to meet their needs.

While much of Blue Marble's work with Koru was proprietary and confidential, you can see below a few examples of the types of projects we were engaged with.


In early stages, Blue Marble met with Koru to gather notes and sketches, then developed mockups to represent Koru's vision for the product for both employers and job-seekers. These were sufficiently detailed to facilitate conversation with prospective funders and to raise questions for customer research, allowing the product idea to develop and evolve to meet market needs.

In early stages, Blue Marble met with Koru to gather notes and sketches, then developed mockups to represent Koru's vision for the product for both employers and job-seekers. These were sufficiently detailed to facilitate conversation with prospective funders and to raise questions for customer research, allowing the product idea to develop and evolve to meet market needs.


Customer journey maps for both job-seekers and employers: internal documents like these are helpful to encourage focus and clear understanding of customer needs. Koru provided customer research, BMC handled visual design/layout.

Customer journey maps for both job-seekers and employers: internal documents like these are helpful to encourage focus and clear understanding of customer needs. Koru provided customer research, BMC handled visual design/layout.

 


Administrative portal screen: how an employee of Koru would evaluate and give feedback on a video submitted by an applicant. We designed dozens of screens to be used as part of the day-to-day operations of Koru.

Administrative portal screen: how an employee of Koru would evaluate and give feedback on a video submitted by an applicant. We designed dozens of screens to be used as part of the day-to-day operations of Koru.


CLIENT

Koru Careers, Inc.

SERVICES

(UX/UI) User experience and user interface design

Print and digital publication

FOCUS

Economic Impact


NROC | Champions for Change

Champions for Change, NROC 2016

Education leaders come together to create the changes they wish to see

CHALLENGE

As a long-time advisor to the NROC marketing team, we join in annual strategic planning sessions to outline strategies, and tactics for the coming year. In late 2015, while developing the 2016 marketing plan, NROC's marketing leadership identified a theme of "Champions for Change." Blue Marble was tasked with developing a graphic identity for the theme. The graphics were used for NROC-hosted meetings, events, and other promotions throughout the year. Blue Marble also assisted with planning by documenting the strategy in an organized, visual format. The slide deck and summary sheet we designed helped NROC marketing staff to relate their vision easily to managers across the organization. 

INSIGHT

As a short-term campaign, Champions for Change (C4C) graphic identity would work with and play off of the organization’s overall brand identity. NROC represents a forward-thinking, innovative group of technologists and educators. It's important to keep pace with trends and present a feeling of being in-touch with the future. Our goal with the annual themes is to strike a balance—staying clearly aligned with the NROC organization's main brand while also putting forth something fresh and inspiring.

RESULTS

The graphic identity we created for the Champions for Change campaign makes reference to the NROC organizational logo, which includes a triangle shape inside the letter O (symbolizing a play button and forward movement). The new variation on this symbol emphasizes the outlines of the circular O shape with breaks in the line so that it also reads as two Cs (for Champions for Change). Design decisions were summarized in a simple style guide and then applied to a variety of posters, name tags, flyers, and other swag to be used at events throughout the year. The graphics have been well-received by audiences, setting the tone for an energetic and aspirational 2016.

style guide for 2016 Champions for Change theme (an internal document)

style guide for 2016 Champions for Change theme (an internal document)

meeting participants (showing name tags, buttons, posters in background)

meeting participants (showing name tags, buttons, posters in background)

NROC staff and ambassadors wore buttons to represent the main products NROC has created.

NROC staff and ambassadors wore buttons to represent the main products NROC has created.

Blue Marble designed artwork for tote bags and various other items, including a simple black and white meeting agenda.

Blue Marble designed artwork for tote bags and various other items, including a simple black and white meeting agenda.

Posters featuring the C4C theme artwork guide participants to the correct rooms.

Posters featuring the C4C theme artwork guide participants to the correct rooms.

Flyers with inspirational quotes reinforce the theme and encourage reflection.

Flyers with inspirational quotes reinforce the theme and encourage reflection.

NROC-C4C-poster-face-LARGE_v3-5-hr.jpg

Faces of real NROC leaders, learners, and teachers were featured on campaign posters.

NROC staff hand out name tags, drink tickets, and registration packets.

NROC staff hand out name tags, drink tickets, and registration packets.

A conference app was branded with theme artwork

A conference app was branded with theme artwork

NROC staff pose with EdReady glasses and a themed backdrop

NROC staff pose with EdReady glasses and a themed backdrop

NROC is an organization that genuinely makes a difference in the lives of students and education professionals. Latonia (pictured above) went on to attend Solano Community College in California majoring in Political Science with plans to attend law school.

NROC is an organization that genuinely makes a difference in the lives of students and education professionals. Latonia (pictured above) went on to attend Solano Community College in California majoring in Political Science with plans to attend law school.

photos by Jen Jones


CLIENT

The NROC Project

SERVICES

Brand and message development

Print and digital publication

FOCUS

Education


EdReady | Math assessment and intervention

EdReady | Math assessment and intervention

From middle school to college, students across the U.S. are using EdReady to fill their knowledge gaps and surpass their own expectations.

CHALLENGE

When NROC's founder, Gary Lopez, first told us about his vision for EdReady in 2012, NROC had recently secured funding from the Bill & Melinda Gates Foundation to build EdReady. The big goal for EdReady was to help vastly more Americans complete college. EdReady would be a free online tool with a more advanced and customized version used in educational institutions nationwide. The app would allow students to self-assess for math and English readiness and then follow a personalized study path to fill in their knowledge gaps.

EdReady needed to appeal to a broad spectrum of people. Imagine a student headed to a rigorous college STEM program, or an adult with math anxiety striving to earn a G.E.D. A project like this requires the involvement of many stakeholders. Blue Marble was engaged to handle design for EdReady, both UX design and the brand identity and marketing materials.

INSIGHT

Christine Fisher and John Watson of Evergreen Education Group discuss EdReady with high school students during a day of user testing.

Christine Fisher and John Watson of Evergreen Education Group discuss EdReady with high school students during a day of user testing.

NROC is unique in that their work is guided by a national network of educational institutions. Therefore, the need to get buy-in from students, schools, and other education leaders is embedded into its business model. 

Blue Marble helped with focus groups to test our assumptions and gain valuable insight into the user’s experience with early prototypes. Within the first three months, the interface underwent three major revisions based on feedback from students and teachers. We observed a wide spectrum of attitudes about math and college, learning our target audience's own language so we could gain their trust and engagement.  

RESULTS

  • EdReady is currently being used by institutions across the U.S. including some entire state systems such as Montana, Hawaii, Utah, Idaho, Nebraska, Tennessee, North Carolina, and others.

  • A short documentary (about Montana) is available to show what a statewide implementation of EdReady looked like in 2015. Blue Marble was involved in the production of this film, conducting the interviews and providing feedback during the editing process.

  • EdReady has matured from the concept stage to become a fully functional product with a coherent brand and story that continues to unfold.

  • Based, in part, on the value EdReady brings to educational institutions, NROC has been able to increase membership and is working toward becoming a self-sustaining project.

Work Examples

Explainer Video

Blue Marble produced this first explainer video in 2014, including script, storyboards, illustration, voiceover, motion and sound design. Due to our careful planning the video serves a variety of needs and has been customized for multiple states and school systems.

Promotion

In 2015 we produced a six-part  online toolkit  for education leaders to promote EdReady within their own institutions. A variety of customizable materials and a complete style guide were included.

In 2015 we produced a six-part online toolkit for education leaders to promote EdReady within their own institutions. A variety of customizable materials and a complete style guide were included.

The toolkit was also shared as a credit-card-sized flash drive in conference bags. Our work has included designs for conference signage, name tags, and collateral.

The toolkit was also shared as a credit-card-sized flash drive in conference bags. Our work has included designs for conference signage, name tags, and collateral.

User Interface Design

A suite of reports allows administrators and teachers to support students using EdReady. How is Ms. Sandoval's Algebra 1 class performing? How has Elizabeth been spending her time inside EdReady? How did Jonathan reach his target score so quickly? Blue Marble helped NROC to create a system that answers questions like these based on research into the needs of EdReady's administrative users.

A suite of reports allows administrators and teachers to support students using EdReady. How is Ms. Sandoval's Algebra 1 class performing? How has Elizabeth been spending her time inside EdReady? How did Jonathan reach his target score so quickly? Blue Marble helped NROC to create a system that answers questions like these based on research into the needs of EdReady's administrative users.

The "study path" where a student can learn about topics they need to study, then check their knowledge to improve their scores. Students can learn and assess themselves at their own pace in a low-stakes environment with constant feedback.

The "study path" where a student can learn about topics they need to study, then check their knowledge to improve their scores. Students can learn and assess themselves at their own pace in a low-stakes environment with constant feedback.

 

CLIENT

The NROC Project

SERVICES

Interaction/interface design

Customer/user experience

Brand and message development

Multimedia campaigns

Print and digital publication

Illustration, photography, video production, motion graphics

FOCUS

Education


“I think of Blue Marble as part of our team. Without their vision and creativity we would not have a fraction of the success we have enjoyed. Blue Marble took the time to understand the students and instructors that we serve, as well as the challenges we face. They committed creatively and emotionally to both our business success and our mission success.”

– Gary Lopez, Ph.D, Founder and CEO, The NROC Project


 
 

“We’ve got many students falling out of higher education. The work NROC is doing in technology and education could not be more important.”

– Martha Kanter, Former U.S. Department of Education Undersecretary




 
 
 
 
 
 
 
 
 
 
Hundreds of education leaders have contributed time and expertise to this project and the underlying learning resources. It is truly a labor of love for many.

Hundreds of education leaders have contributed time and expertise to this project and the underlying learning resources. It is truly a labor of love for many.

 
 
 
 
 
 
 
 
 

To learn more about the organization behind EdReady, and to hear what education leaders are saying about EdReady, see the above video. You can also learn more about our work on The NROC Project.

Maslow Project | A unique solution to youth homelessness

A unique solution to youth homelessness

Focus and clarity for Maslow’s audiences

CHALLENGE

Maslow Project has worked hard to establish a network of programs and support to address the physical, mental, emotional and aspirational needs of Jackson County’s homeless youth and their families. When they contacted Blue Marble, Maslow already had tremendous impact in the community and was highly regarded as an agency of integrity in advocating for its clients. Although Maslow Project had already gained some national (and even international) attention for its innovative model, they struggled to allocate the necessary resources to build and maintain a cohesive brand identity. Unfortunately, this led to confusion with other human services organizations in the community. When a donor asked where Maslow needed the most support, the leadership spoke up about the need for help with branding. The donor suggested (and generously funded) Blue Marble to develop a communication strategy to take Maslow's communications to the next level.

INSIGHTS

Our work with Maslow commenced with a BluePrinting phase during which we met with Maslow's leadership team to gain an understanding of the operation, its various audiences and specific issues we needed to address. From there we developed a messaging strategy and recommendations for updating and expanding the brand identity.

We took a two-pronged approach, developing one communication piece aimed at homeless youth and families, and another aimed at donors. The two audiences are both critically important, and in the process of developing these different items we gained a lot of clarity about the different needs and perspectives of each.

Maslow’s clients are young people, so protecting their privacy and respecting their dignity is paramount. As such Maslow had long ago decided against using images of their clients’ faces or other identifying features in any marketing or outreach material. We wholeheartedly agreed and took this into account when considering concepts for imagery. We all agreed that Maslow’s successful art therapy program would be a wonderful resource for inspiration.

The blue triangle in the Maslow logo is a powerful symbol that we retained and emphasized. The meaning of the triangle conveys many things besides the literal reference to Abraham Maslow’s hierarchy of needs. We were reminded of the gable of a roof, a tent, raising up, strength, and stability. Inspired by a client artwork that depicted hands together in the shape of a triangle, we recommended that the Maslow team start using this hand gesture in real life as a physical symbol denoting “Maslow." When the hands are together formed into the triangle, they also convey the idea of embracing, encircling—Maslow’s wrap-around support.

It was also important to keep in mind that homelessness often goes unnoticed because it's not what people may assume. We were careful not to use any imagery that depicted dirty, downtrodden persons hanging on street corners or in back alleys. By contrast, we show uplifting images based on what Maslow offers its clients and their families and portray the outcomes that Maslow kids experience.

Maslow’s youth-centric agency model and its ability to meet kids where they are makes it unique from other agencies serving similar populations so it was important to visually play this up. No other entity in Jackson County and few others nationwide have been able to develop the range of programs and blend of school- and community-based services that Maslow offers its clients. A graphical depiction of Maslow’s approach brings the concept to life. Now Maslow has a consistent, tangible way to describe how it works and to reference the many services it encompasses.

RESULTS

External communications are better aligned with the organization’s internal vision

  • Maslow is able to differentiate from other organizations and establish its unique value proposition.

  • Staff report a greater confidence and clarity when talking to others about what Maslow does.

  • The team now has key collateral pieces like brochures and an array of visual assets, and they have been able to use to create other material in-house.

client-brochure-mockup-front-inside.jpg
youth-centric.jpg

Photography credit: Natalie Faye (hands images and many others used on brochures)

 

CLIENT

Maslow Project

SERVICES

Communication strategy

Brand and message development

Print and digital publication

FOCUS

Health & Well-being


“It’s been capacity building for us in terms of now we not only have the assets, but we have the different pieces. We have our message much more finely targeted, and that did exactly what I was hoping which was to enable us to be more effective in telling our story out in the community and get community engagement.”

– Karen Phillips, Development Manager

“We are very happy with the products that we have. We have used them and people are responding very favorably. Our donors who funded the project are extremely pleased with the end result.”

– Mary Ferrell, Executive Director

Evergreen Education Group | Keeping pace with K-12 digital learning

Evergreen Education 

Keeping pace with the changing K-12 digital learning landscape

CHALLENGE

Keeping Pace with K-12 Digital Learning is an annual report that examines the status of K-12 online education across the United States. Schools, districts, nonprofits, government, and companies rely on the Keeping Pace annual report and website to pinpoint key challenges and see overarching trends. With so much information to convey, Evergreen Education Group has worked with Blue Marble over the past seven years to enhance the visual presentation of this annual report. Every year we make incremental improvements to make this important body of research more accessible to diverse audiences.

INSIGHT

Knowing that the visual presentation of the data in the Keeping Pace report is nearly as important as the data itself, Blue Marble has taken part in numerous discussions with Keeping Pace authors. We introduced new design concepts for maps, charts, and tables to make the information easier to digest and share — in print and digital formats. Developing these visual tools requires a high level of collaboration between Blue Marble and the report’s authors and stakeholders. In addition, with so many rapid changes happening in the field of online and blended learning, the Keeping Pace printed report quickly becomes dated. A website with a customized content management system and integrated blog allows Evergreen staff to easily disseminate their research, keep information up to date, and share their expertise throughout the year.

RESULTS

Making information fresh and accessible

  • Evergreen Education Group has redefined the way information is conveyed in K-12 online and blended learning.
  • Infographics are now an anchor of the Keeping Pace annual report and website, and are used in presentations, classes and more.
  • Interactive maps on the Keeping Pace website feature up-to-date information.
  • Reports and infographics are available for free download and easy sharing.
  • A fully integrated blog has given Evergreen staff a platform on which to build their thought leadership, expand their reach and allow experts to share relevant news and resources on an ongoing basis.

FORGING AHEAD

For many years, we've worked with the Keeping Pace research team to distill the key findings and transform them into compelling stories. Whether the stories are told through graphics, case studies, or other narrative styles, Blue Marble helps ensure that Keeping Pace delivers rich, compelling content that’s freely available in both print and digital channels.

In 2015 the authors of Keeping Pace decided to shift the focus completely from text to data visualization. We created a significantly greater number of infographics and adjusted the layout to bring in more white space. The result is a visually compelling presentation of data-rich information throughout the whole of the 2015 report; a change that has been positively received by audiences.

cover.png
 

CLIENT

Evergreen Education Group

SERVICES

Website design and development

Print and digital publication

FOCUS

Education


“Blue Marble has become an indispensable part of our team, providing strategic creative thinking, graphic design and website development. They have given us a professional, creative look and their work is consistently complimented by our clients.”

– John Watson, founder of Evergreen Education Group


NROC | From product to purpose

From product to purpose

Highlighting mission to build a better brand

CHALLENGE

The NROC Project (NROC) is a national nonprofit that gives education leaders, teachers, and learners a voice in the production of digital content and software. Originally known as a “national repository of online courses,” the organization has received support from the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and others to build award-winning online learning tools. NROC is especially unique because they receive membership fees from educational institutions. Membership institutions share in both the work and the rewards of these development efforts. In this way, institutions are able to guide the development of learning materials to their own high quality standards while gaining access to excellent resources at a fraction of the typical cost. 

When Blue Marble first started working with NROC in 2008, the organization was comprised of several passionate staff with deep roots in education and technology. They had created various projects and initiatives lacking one recognizable name. The group was successful at securing grant funding and delivering quality work, yet it was difficult to gain recognition in a crowded and competitive marketplace. We were tasked with helping to narrow their approach and to define a brand architecture that could be used consistently long-term. 

INSIGHT

Over its 10-year history, NROC had proven to be much more than a static, “online repository.” Its unique attribute was its truly active community of education leaders. We began our work with a research and discovery phase, where we gained an understanding of the founder's longer-term vision. With that perspective, we suggested modifications to streamline the language for the organization’s projects. While many of these projects were complex, we realized the need for clear, concise names and consistent themes to address a diverse, national audience. This has been a multi-year process, and we are proud to say that due to the persistence and determination of everyone involved, NROC is increasingly gaining recognition for their valuable and innovative work.

 

RESULTS

Taking marketing to the next level

  • NROC began referring to itself as "The NROC Project" to change the focus to the active and participatory nature of the work while retaining their history. 

  • The visual identity has become more modern and professional, with an evolving suite of print and digital collateral to clearly articulate the mission, values, and offering.

  • Various elements of NROC's customer/member experience are now better aligned with the overall organization's identity.

  • NROC has a style guide and templates that staff can use to unify ongoing communications.

  • NROC hired a dedicated marketing director, who brought decades of experience in corporate marketing and collaborated closely with Blue Marble to grow an integrated in-house marketing department.

 

NROC-website1.jpg

CLIENT

The NROC Project

SERVICES

Communication strategy

User experience design

Brand and message development

Multimedia campaigns

Website design and development

Print and digital publication

Training and ongoing support

FOCUS

Education


“I think of Blue Marble as part of our team. Without their vision and creativity we would not have a fraction of the success we have enjoyed. Blue Marble took the time to understand the students and instructors that we serve, as well as the challenges we face. They committed creatively and emotionally to both our business success and our mission success.”

– Gary Lopez, Ph.D, Founder and CEO, The NROC Project

The World Bank | An innovative travel visa

An innovative travel visa

Promoting seamless travel between South African countries

CHALLENGE

With the goal of increasing trade in tourism services and easing the movement of travelers across their borders, partner countries of the Kavango Zambezi Transfrontier Conservation Area (KAZA) were in the process of transitioning their individual visa programs into a single unified visa system called KAZA VISA. This was to be the prototype for a wider unified visa program among the partner countries of the Southern African Development Community. As part of an awareness campaign that was launching at the United Nations World Tourism Organization 2013 Assembly, The World Bank hired Blue Marble to develop a brand identity and communication materials that would garner support and leverage growing enthusiasm for the KAZA VISA program.

INSIGHTS

The primary draw for most of the KAZA partner countries is their abundant and unique flora and fauna. As such we focused on how to use wildlife as a central theme and also convey the idea of borderless travel. We settled on a white bird in flight as the graphic for the primary logo. In certain formats, this logo was expanded to include an illustrated depiction of the Victoria Falls Bridge connecting Zambia and Zimbabwe which, with Zambia and Zimbabwe as the two pilot countries for the KAZA VISA, was symbolic of their close partnership.

We created a small booklet to provide detailed information about the KAZA VISA program as well as profile the KAZA partner countries. As KAZA VISA is ultimately a promotion for travel within and among the KAZA partner countries, we formatted the booklet to have a similar feel as a passport. It was important to incorporate beautiful imagery of landscape and wildlife and although the KAZA team lacked access to high quality photos, we were able to secure many compelling images from our own image library. We also designed business stationery, a rack card and large stand-up banner for The World Bank and KAZA teams for use at various events and for branded correspondence with current and prospective program participants and backers.

RESULTS

Bringing the KAZA VISA concept to life

The brand identity enabled The World Bank and KAZA teams to more successfully educate and generate support for the program. The communication materials have helped to encourage regional collaboration between KAZA partner countries and in particular to build awareness of Zimbabwe and Zambia as competitive international tourism destinations for cross-border tourism activities.

KAZA-VISA-close-up.jpg
 

CLIENT

The World Bank

SERVICES

Brand and message development

Print and digital publication

FOCUS

Economic Impact


Trinity Natural Medicine | A blend of healing modalities

A blend of healing modalities

BluePrinting enables successful launch of new business

CHALLENGE

When Dave Martin, owner and practitioner at Trinity Natural Medicine (TNM) and the White Salmon Apothecary (WSA), was first getting established, he recognized he needed help with several key aspects of launching a new business. In addition to seeing patients in his Chinese medicine practice, Martin was planning to carry and sell a wide selection of Chinese herbs to fill custom prescriptions for his clients and other practioners. Martin originally went to Blue Marble because he wanted help in producing his basic vision for a logo. What he didn't realize was how much BMC would be able to help him via our BluePrinting process to clarify and document many aspects of how his business would work.

INSIGHT

While Martin was clear about why he wanted to practice Chinese medicine, he was uncertain about how to position his business and the steps to get started with communications. We were able to help him define clear, actionable items related to his marketing and communication efforts.

Martin's unique approach to healing includes conducting a broad spectrum review of a client’s condition in the context of both Eastern and Western medicine. After defining short and long-term objectives, audience profiles, and key messages, we developed two separate but related brand identities, one for the clinic, and one for the apothecary. Martin wanted to grow the clinic and the apothecary at their own natural paces, and Blue Marble helped him acquire the communication tools to do this.

RESULTS

  • Through BluePrinting, Martin was able to refine his business strategy and establish the relationship between the clinic and the apothecary.

  • With professionally designed materials, website and well-thought out content, TNM and WSA quickly established credibility and trust so Martin could build a successful practice.

  • Being in the clinic is a sensory experience. A library of high quality image assets helps to show future patients and customers how it is to be treated in this environment, surrounded by rare Chinese herbs and Martin’s fine carpentry work.

  • Martin’s mother happens to be a professional illustrator. Her illustrations are paired with old-fashioned type to create a meaningful logo for the apothecary.

  • Branded client in-take forms, labels, and packaging for the herbal prescriptions from the apothecary ensure a complete and pleasant customer experience. This level of attention to detail is further demonstration of how TNM treats its clients.

FORGING AHEAD

Shortly after opening his clinic, TNM moved into a larger building and Martin hired staff. He has been able to build upon the brand identities we created.

 

Photos by: Amarett Illustration by: Laura Martin


CLIENT

Trinity Natural Medicine

SERVICES

Brand and message development

Website design and development

Print and digital publication

Training and ongoing support

FOCUS

Health & Well-being


OSU Extension Service | Passport to Happiness

Passport to Happiness

Creating a welcoming space for older adults

CHALLENGE

Backed by Oregon State University (OSU) Extension Service, the Wasco County Network on Aging is a consortium of local agencies focused on exploring ways to improve the health and well being of older adults living in Wasco County, Oregon. The organization offers monthly educational events for seniors who want to learn ways to improve their health and happiness. With a desire to increase participation in these events, OSU approached Blue Marble for assistance.

INSIGHT

Blue Marble worked with OSU and Network staff to develop a campaign name, “Passport to Happiness,” and a brand identity that is light-hearted and energetic in tone. A key deliverable was a wall calendar that features healthy food recipes, tips on personal well-being, agency resources and a full schedule of events. We created large, custom illustrations and typography that would appeal to seniors and we incorporated professionally shot images of local residents involved in relevant activities. To encourage attendance at specific campaign-related events, we designed a passport card that participants could bring to events, have stamped, and then turn in for the chance to win prizes.  

RESULTS

Increased participation among key audience

  • Custom illustration, typography and photography give the campaign materials a decidedly unique aesthetic that has resonated with participating seniors.
  • The inaugural year of the Passport to Happiness program was so successful, the Network decided to extend into a second year.
  • The Passport to Happiness materials has increased awareness of resources and services for older adults living in Wasco County and made learning about health and wellbeing topics more interesting and fun.

FORGING AHEAD

With a successful first year underway, the Network decided to continue the Passport to Happiness campaign and hired Blue Marble to create a new calendar for the second year of the campaign. While the new calendar featured fresh photography and content, we maintained its overall visual identity order to build upon the project’s growing visibility and strengthen brand awareness.

 

CLIENT

Oregon State University

SERVICES

Brand and message development

Print and digital publication

FOCUS

Health & Well-being


“I am thrilled with the response we received for the calendars. Our program kick-off was a big success. I think the folks that participate in these educational events over the next year will really enjoy themselves and have an opportunity to reflect on their happiness and improve their health.”

– Lauren Kraemer, Oregon State University Extension Service, Wasco County

US Forest Service | More than just a trail

More than just a trail

Building stakeholder engagement through elegant design

CHALLENGE

The last time stakeholders in the development and maintenance of the Florida National Scenic Trail sat together to discuss goals was 1986 when collaborators created the original Comprehensive Plan. Priorities and personalities shifted in the ensuing years until it became clear it was necessary to bring together land holders, trail managers and local conservation groups in order establish new priorities and create a strategy for the near-term evolution of the Trail. Conservation Impact facilitated the convening of stakeholders and managed the creation of a new 5-year strategic plan for the Florida National Scenic Trail.

The strategic plan is a landmark document that provides a framework for focused, collaborative efforts and allocates resources to achieve specific results that benefit both the trail and trail user. The plan also presents a new partnership model that fully engages a diverse group of land managers who are connected to the trail. In order to bring the concepts presented to life and ensure the information would be read, the project team hired Blue Marble to come up with a thoughtful design for its layout.

INSIGHT

To appeal to a wide variety of constituents, the strategic plan needed to look less like a government white paper and more like a feature in an issue of National Geographic. To that end, we emphasized beautiful photography and lots of white space to evoke the ambience of the trail as it traverses the Florida coast and inland the expanse of its open spaces. We also incorporated a variety of staff and trail-user photos which gives readers a sense of personal connection and ownership. The publication's landscape orientation connects with the impressive length of the trail but more importantly maximizes optimal readability on screen.

RESULTS

As a printed brochure, the Florida National Scenic Trail Strategic Plan makes the work that has been done tangible for stakeholders. Digital versions of the plan have been widely distributed making it easy to share pertinent information among the partner entities and keep the public engaged. Elements of the brochure have since been used as visual references when providing progress updates. 


 

CLIENT

US Forest Service

SERVICES

Print and digital publication

FOCUS

Environment


The World Bank | A plan for transformation through tourism

A plan for transformation through tourism

Harnessing tourism for growth and improved livelihood

CHALLENGE

After two years of intensive research and data compilation, the World Bank’s Africa Region Finance and Private Sector Development Unit had devised a strategy for tourism development in Sub-Sahara Africa in an effort to: formalize its involvement in tourism in Africa, create a framework for future interventions, and prioritize tourism-related activities. To garner support and funding from the World Bank’s key internal and external stakeholders, the research team needed to succinctly explain their findings and recommendations in a format easily accessible to The World Bank’s Africa-based staff and partners. 

INSIGHT

Through a series of work sessions with the research team, Blue Marble helped to identify the project’s key messages and explored various ways to present them. After several iterations of data visualizations and story sequencing, we developed a shared understanding of the story and how best to tell it. A strong visual identity for the project and a series of graphics to represent core findings were critical components for building awareness of the work and explaining complex ideas that might otherwise be lost in cultural translation.  

RESULTS

Confidently building stakeholder engagement

  • The body of work that the research team produced was packaged into a compelling story from which a presentation, printed brochure and one-sheet were produced. These materials have made the research and resulting strategy accessible to a large number of people that would not otherwise be exposed to or understand the lengthy report.
  • The research team is able to share their recommendations in a universal format with multiple audiences who have different cultural perspectives.
  • A visual articulation of the strategy has made core concepts tangible and enabled the research team to gain support for the implementation of their plan.

FORGING AHEAD

For the last several years, the Africa Tourism Strategy team has continued to promote its work and publish updated recommendations and findings as the project evolves. As part of a promotional campaign for AFTFP Tourism's recently released book entitled "Tourism in Africa: Harnessing Tourism for Growth and Improved Livelihoods," we created an informational booklet and one-pager which was shared at the United Nations World Tourism Organization's 2013 General Assembly.

 

CLIENT

The World Bank

SERVICES

Multimedia campaigns

Print and digital publication

FOCUS

Economic Impact


Evergreen Education Group | A brand shift

A brand shift

Repositioning an established company with a new focus

CHALLENGE

Founded in 2000 as Evergreen Consulting Associates, Evergreen Education Group underwent a major change in 2009 when the founder decided to transition away from environmental consulting and focus exclusively on the education technology (edtech) sector. This shift required a new company name, a new brand identity, and new communication tools such as a website and business stationery. As long-time partners, the company reached out to Blue Marble for help.

INSIGHT

Our approach to Evergreen’s rebrand centered around market research and personal interviews with the company’s staff and key clients so we could understand current perceptions and the distance between those and the ultimate vision for the business. Through this research, we discovered that Evergreen should capitalize its ability to maintain neutrality in its work (impartiality is highly valued when working with private, governmental and nonprofit entities in education) and create a timeless image that would resonate with an ever-evolving audience. We helped Evergreen see the value of keeping its current name whose meaning was multifaceted, and evolved the wording slightly to allow for growth and clarification of their specialization.

RESULTS

Elevating Evergreen Education Group as an edtech leader

  • The company’s new identity has supported Evergreen’s thought leadership and new business development.
  • A suite of print and digital materials has helped Evergreen convey its story to gain recognition as a well-established, highly-valued research and consultant in the K-12 edtech space.
  • Strong brand guidelines, templates, and a content management system for Evergreen’s website have allowed staff to expand their communication efforts and retain a consistent visual identity

FORGING AHEAD

Since its rebrand, Evergreen has grown into a mid-sized company that utilizes a carefully crafted network of consultants and partners to fulfill its mission. The company is reputed as a leading edtech research and consulting firm. As the company’s service offerings have evolved, Blue Marble has helped Evergreen define and explain its value proposition to potential clients — through brochures, presentations, and other marketing materials.

 

CLIENT

Evergreen Education Group

SERVICES

Brand and message development

Website design and development

Print and digital publication

FOCUS

Education


Sustainable Travel International | It's a small world

It's a small world

Connecting businesses, destinations and travelers

CHALLENGE

Sustainable Travel International (STI) offers innovative programs that support sustainable development through responsible travel. Founded in 2002, STI has evolved to include a variety of solution-oriented programs and a diverse team of forward-thinking professionals located around the globe. With growth came the need for a fresh brand image that was better aligned with its positioning in the global travel industry, as well as a new website with a robust content management system (CMS) that would allow for information sharing among staff and clients.

INSIGHT

At the time when STI hired us for the redesign, the organization had been in operation for almost 10 years. It enjoyed relatively strong brand recognition so the challenge was to figure out how to update its visual identity without eroding its brand equity. STI is also an innovative organization, so we developed a flexible framework for the information on their website that allows content to be reorganized and amended to accurately present their complex and ever-evolving service offering. Part of STI's mission is to build local capacity for developing and managing tourism initiatives. We applied that same tenant to our approach with organization's communication materials—emphasizing the creation of templates and training to enable staff to be self-sufficient with the administration of their marketing collateral.

RESULTS

Connecting a global network of change-makers

  • STI’s new brand identity and collateral appropriately speaks to the organization’s scope, professionalism, and influence on the world stage.
  • The new website features a searchable project map, a customized interface for managing staff, client, and project profiles and the ability for NGO subsidiaries of STI to create their own country-specific sections.
  • New business stationery, one-sheets, branded templates for client use, and an online style guide and digital brand assets provide the organization with a range of professional collateral and a sustainable system with which to share them.

FORGING AHEAD

Blue Marble continues to work with Sustainable Travel International, providing marketing, design, and data management expertise to this fast-growing global nonprofit. We operate as an extension of STI's in-house marketing department and a trusted partner who can provide fresh perspective for both STI communication initiatives and their own client projects.

 

CLIENT

Sustainable Travel International

SERVICES

Brand and message development

Website design and development

Print and digital publication

FOCUS

Economic Impact


“The decision to work with Blue Marble Creative to develop our new brand and website paid off in numerous ways. Working with the entire team is a pleasure. They are intelligent, creative, supportive and bold, while acting as true partners in the creative process. We’re so thrilled to have both a fresh brand, which represents the organization we’ve become and the supporting collateral to go along with it.”

– Jeremy Sampson, Vice President, Marketing & Communications, Sustainable Travel International

Gorge Owned | GO! local

GO! local

Helping people invest in a vibrant community

CHALLENGE

The Columbia River Gorge is comprised of many small towns scattered along the banks and mountain valleys of the Columbia River in both Oregon and Washington. Historically, there has not been a regional membership organization focused on helping community members invest in a strong local economy, a healthy environment, and a vibrant community — or the triple-bottom-line. In 2010, Gorge Owned (GO!) was launched to do just that. When GO! founder and now director of marketing and member services approached Blue Marble about joining the steering committee and later board of directors, we were excited to help this fledging nonprofit become an anchor for economic and community development in our region.

INSIGHT

Being a start-up, it was important that GO!’s brand identity and collateral set a strong foundation for building awareness and membership as well as conveying credibility and establishment. It was also important that GO! speak to a diverse population base. As part of the steering committee, Blue Marble helped determine the organization’s value proposition and create messaging and collateral to support that..  

RESULTS

GO! launches and continues to grow

  • With our help, GO! established the region’s first and only “buy local” campaign that incentivizes residents and visitors to shift their spending from national chains to locally owned, independent businesses. We developed a variety of “GO! Local” materials such as posters, T-shirts, stickers, business enrollment packets, awebpage and infographics to grow interest in this campaign, which annually draws more than 200 participants.
  • GO! has grown from 40 members in 2010 to more than 180 members in 2014. Blue Marble designed a brochure that serves as a key marketing piece to grow membership.
  • Once led by volunteers, GO! now has .7 FTE, has secured grant funding, has garnered strong local support, and continues to build upon the brand and marketing materials that Blue Marble initially created.

FORGING AHEAD

GO!’s meaningful brand is a critical piece of the organization’s overall success. People throughout the region recognize it, relate to it and, and want to be part of it. The organization relies heavily on volunteers and community support, and the evolution of the GO! brand is an ongoing collaboration among many talented creative professionals and other volunteers under the savvy leadership of GO!’s founder.

 

CLIENT

Gorge Owned Business Network

SERVICES

Brand and message development

Multimedia campaigns

Print and digital publication

FOCUS

Economic Impact


“Blue Marble’s experience working with triple-bottom-line businesses was a huge asset to GO! as the organization was establishing its value proposition. You have a passion and true talent for helping organizations tell the ‘why’ behind their story. Your diverse skill set — being able to leverage our brand into professional, polished marketing materials in different media — was invaluable. People are impressed with what we've accomplished, and tend to think we are more established than we are — which helps us build a strong reputation and community support.”

– Becky Brun, Marketing and Membership Director, Gorge Owned

Royal Caribbean Cruises Ltd. | Environmental stewardship on the high seas

Environmental stewardship on the high seas

Reporting on sustainable business practices

Challenge

On the surface, it would seem that a large luxury cruise liner company exists in opposition to the tenants of sustainability. But dive a little deeper and you'll find that environmental stewardship has been a core principle for Royal Caribbean Cruises Ltd. (RCCL) for quite some time. From its Save the Waves and Ocean Fund programs to having environmental officers on board every ship and involvement with the Sustainable Destinations Alliance for the Americas, RCCL strives to minimize its environmental impact and employ sustainable business practices.

Since 2008, RCCL has been reporting on how it performs against its long term objectives to safeguard the world’s oceans and destinations in which it operates. These annual reports have been an important way to measure the company’s progress, hold itself accountable to its commitments and to celebrate and share milestones.

Insight

We worked with RCCL to present the information that came out of third-party evaluations of its environmental, health and safety programs in a format that would appeal to a diverse group of internal and external stakeholders. For the 2010 evaluation report—a lengthy document covering a range of topics—heavy emphasis was placed on eye-catching imagery from various destinations around the globe to which RCCL’s ships traveled. These visuals helped to explain some of the technical details of RCCL’s operations, break up heavy blocks of text and entice readers to move through the content. 

These two-pagers presented the highlights of RCCL’s stewardship efforts and a unique color scheme for each topic made it easier to distinguish sections and locate which ones were of most interest to readers. An integral component of the two-pagers were information graphics developed from the report’s quantitative and comparative data.  

Results

  • RCCL’s constituents were able to see and understand what progress RCCL was making toward its environmental, health and safety goals.

  • The two-pagers made technical and detailed information from the full report accessible to a wider audience. They so effectively presented RCL’s progress that the two-pagers were later assembled into a single document and replaced the full report that had been available for public access.

  • Infographics gave life to the numbers and became visual soundbites that could be used to promote the release of the annual report and share portions of the total analysis.


CLIENT

Royal Caribbean Cruise Ltd.

SERVICES

Brand and message development

Print and digital publication

FOCUS

Environment