Evergreen Education
Keeping pace with the changing K-12 digital learning landscape
CHALLENGE
Keeping Pace with K-12 Digital Learning is an annual report that examines the status of K-12 online education across the United States. Schools, districts, nonprofits, government, and companies rely on the Keeping Pace annual report and website to pinpoint key challenges and see overarching trends. With so much information to convey, Evergreen Education Group has worked with Blue Marble over the past seven years to enhance the visual presentation of this annual report. Every year we make incremental improvements to make this important body of research more accessible to diverse audiences.
INSIGHT
Knowing that the visual presentation of the data in the Keeping Pace report is nearly as important as the data itself, Blue Marble has taken part in numerous discussions with Keeping Pace authors. We introduced new design concepts for maps, charts, and tables to make the information easier to digest and share — in print and digital formats. Developing these visual tools requires a high level of collaboration between Blue Marble and the report’s authors and stakeholders. In addition, with so many rapid changes happening in the field of online and blended learning, the Keeping Pace printed report quickly becomes dated. A website with a customized content management system and integrated blog allows Evergreen staff to easily disseminate their research, keep information up to date, and share their expertise throughout the year.
RESULTS
Making information fresh and accessible
Evergreen Education Group has redefined the way information is conveyed in K-12 online and blended learning.
Infographics are now an anchor of the Keeping Pace annual report and website, and are used in presentations, classes and more.
Interactive maps on the Keeping Pace website feature up-to-date information.
Reports and infographics are available for free download and easy sharing.
A fully integrated blog has given Evergreen staff a platform on which to build their thought leadership, expand their reach and allow experts to share relevant news and resources on an ongoing basis.
FORGING AHEAD
For many years, we've worked with the Keeping Pace research team to distill the key findings and transform them into compelling stories. Whether the stories are told through graphics, case studies, or other narrative styles, Blue Marble helps ensure that Keeping Pace delivers rich, compelling content that’s freely available in both print and digital channels.
In 2015 the authors of Keeping Pace decided to shift the focus completely from text to data visualization. We created a significantly greater number of infographics and adjusted the layout to bring in more white space. The result is a visually compelling presentation of data-rich information throughout the whole of the 2015 report; a change that has been positively received by audiences.
CLIENT
Evergreen Education Group
SERVICES
Website design and development
Print and digital publication
FOCUS
“Blue Marble has become an indispensable part of our team, providing strategic creative thinking, graphic design and website development. They have given us a professional, creative look and their work is consistently complimented by our clients.”
– John Watson, founder of Evergreen Education Group