website design and development

One Community Health

One Community Health

Caring for all, caring with heart

CHALLENGE

One Community Health reached out to Blue Marble in late 2016. This federally funded community health center serves all people, regardless of their ability to pay.

Upon meeting with the leadership of One Community Health, it became clear that affordability of services was just one of the many remarkable aspects of their offerings. Blue Marble was challenged with the task to convey that affordability and inclusiveness in no way translates to a sacrifice in quality. In fact, One Community Health’s unique whole-person approach is cutting-edge.

The health center was urgently in need of a more effective presence online. Their website had been neglected for years and was becoming an obstacle to sharing information.

INSIGHT

The leadership team's goals included:

  • greater visibility for their integrated approach to care

  • emphasizing a brand new element of care—Behavioral Health

  • Spanish and English language versions of the website without an excessive maintenance burden on staff

  • Accessibility to mobile devices

  • A structure for ongoing publication of health resources and other articles

RESULTS

  • The graphics and icons we developed convey the idea of whole-person health and its various components. These provide consistency across all media.

  • We collaborated with writer Katie Roberts and others at One Community Health to create the new tagline for the organization, "Caring for all, Caring with heart."

  • We coordinated and art-directed photography to produce a library of authentic, professional photos to reinforce key messages. (photo credit Jen Jones)

  • We created a thoughtful information architecture and used Squarespace for content management, allowing the site to grow and change, thus making updates easier for OCH in-house staff.

  • We created a brand guide and a detailed website handbook. These help OCH staff to manage ongoing communications and website updates.

  • We provide ongoing training and technical support and continue to collaborate on various projects.




CLIENT

One Community Health

SERVICES

Brand and message development

Website design and development

Training and ongoing support

FOCUS

Health & Well-being


EdReady | Math assessment and intervention

EdReady | Math assessment and intervention

From middle school to college, students across the U.S. are using EdReady to fill their knowledge gaps and surpass their own expectations.

CHALLENGE

When NROC's founder, Gary Lopez, first told us about his vision for EdReady in 2012, NROC had recently secured funding from the Bill & Melinda Gates Foundation to build EdReady. The big goal for EdReady was to help vastly more Americans complete college. EdReady would be a free online tool with a more advanced and customized version used in educational institutions nationwide. The app would allow students to self-assess for math and English readiness and then follow a personalized study path to fill in their knowledge gaps.

EdReady needed to appeal to a broad spectrum of people. Imagine a student headed to a rigorous college STEM program, or an adult with math anxiety striving to earn a G.E.D. A project like this requires the involvement of many stakeholders. Blue Marble was engaged to handle design for EdReady, both UX design and the brand identity and marketing materials.

INSIGHT

Christine Fisher and John Watson of Evergreen Education Group discuss EdReady with high school students during a day of user testing.

Christine Fisher and John Watson of Evergreen Education Group discuss EdReady with high school students during a day of user testing.

NROC is unique in that their work is guided by a national network of educational institutions. Therefore, the need to get buy-in from students, schools, and other education leaders is embedded into its business model. 

Blue Marble helped with focus groups to test our assumptions and gain valuable insight into the user’s experience with early prototypes. Within the first three months, the interface underwent three major revisions based on feedback from students and teachers. We observed a wide spectrum of attitudes about math and college, learning our target audience's own language so we could gain their trust and engagement.  

RESULTS

  • EdReady is currently being used by institutions across the U.S. including some entire state systems such as Montana, Hawaii, Utah, Idaho, Nebraska, Tennessee, North Carolina, and others.

  • A short documentary (about Montana) is available to show what a statewide implementation of EdReady looked like in 2015. Blue Marble was involved in the production of this film, conducting the interviews and providing feedback during the editing process.

  • EdReady has matured from the concept stage to become a fully functional product with a coherent brand and story that continues to unfold.

  • Based, in part, on the value EdReady brings to educational institutions, NROC has been able to increase membership and is working toward becoming a self-sustaining project.

Work Examples

Explainer Video

Blue Marble produced this first explainer video in 2014, including script, storyboards, illustration, voiceover, motion and sound design. Due to our careful planning the video serves a variety of needs and has been customized for multiple states and school systems.

Promotion

In 2015 we produced a six-part  online toolkit  for education leaders to promote EdReady within their own institutions. A variety of customizable materials and a complete style guide were included.

In 2015 we produced a six-part online toolkit for education leaders to promote EdReady within their own institutions. A variety of customizable materials and a complete style guide were included.

The toolkit was also shared as a credit-card-sized flash drive in conference bags. Our work has included designs for conference signage, name tags, and collateral.

The toolkit was also shared as a credit-card-sized flash drive in conference bags. Our work has included designs for conference signage, name tags, and collateral.

User Interface Design

A suite of reports allows administrators and teachers to support students using EdReady. How is Ms. Sandoval's Algebra 1 class performing? How has Elizabeth been spending her time inside EdReady? How did Jonathan reach his target score so quickly? Blue Marble helped NROC to create a system that answers questions like these based on research into the needs of EdReady's administrative users.

A suite of reports allows administrators and teachers to support students using EdReady. How is Ms. Sandoval's Algebra 1 class performing? How has Elizabeth been spending her time inside EdReady? How did Jonathan reach his target score so quickly? Blue Marble helped NROC to create a system that answers questions like these based on research into the needs of EdReady's administrative users.

The "study path" where a student can learn about topics they need to study, then check their knowledge to improve their scores. Students can learn and assess themselves at their own pace in a low-stakes environment with constant feedback.

The "study path" where a student can learn about topics they need to study, then check their knowledge to improve their scores. Students can learn and assess themselves at their own pace in a low-stakes environment with constant feedback.

 

CLIENT

The NROC Project

SERVICES

Interaction/interface design

Customer/user experience

Brand and message development

Multimedia campaigns

Print and digital publication

Illustration, photography, video production, motion graphics

FOCUS

Education


“I think of Blue Marble as part of our team. Without their vision and creativity we would not have a fraction of the success we have enjoyed. Blue Marble took the time to understand the students and instructors that we serve, as well as the challenges we face. They committed creatively and emotionally to both our business success and our mission success.”

– Gary Lopez, Ph.D, Founder and CEO, The NROC Project


 
 

“We’ve got many students falling out of higher education. The work NROC is doing in technology and education could not be more important.”

– Martha Kanter, Former U.S. Department of Education Undersecretary




 
 
 
 
 
 
 
 
 
 
Hundreds of education leaders have contributed time and expertise to this project and the underlying learning resources. It is truly a labor of love for many.

Hundreds of education leaders have contributed time and expertise to this project and the underlying learning resources. It is truly a labor of love for many.

 
 
 
 
 
 
 
 
 

To learn more about the organization behind EdReady, and to hear what education leaders are saying about EdReady, see the above video. You can also learn more about our work on The NROC Project.

Evergreen Education Group | Keeping pace with K-12 digital learning

Evergreen Education 

Keeping pace with the changing K-12 digital learning landscape

CHALLENGE

Keeping Pace with K-12 Digital Learning is an annual report that examines the status of K-12 online education across the United States. Schools, districts, nonprofits, government, and companies rely on the Keeping Pace annual report and website to pinpoint key challenges and see overarching trends. With so much information to convey, Evergreen Education Group has worked with Blue Marble over the past seven years to enhance the visual presentation of this annual report. Every year we make incremental improvements to make this important body of research more accessible to diverse audiences.

INSIGHT

Knowing that the visual presentation of the data in the Keeping Pace report is nearly as important as the data itself, Blue Marble has taken part in numerous discussions with Keeping Pace authors. We introduced new design concepts for maps, charts, and tables to make the information easier to digest and share — in print and digital formats. Developing these visual tools requires a high level of collaboration between Blue Marble and the report’s authors and stakeholders. In addition, with so many rapid changes happening in the field of online and blended learning, the Keeping Pace printed report quickly becomes dated. A website with a customized content management system and integrated blog allows Evergreen staff to easily disseminate their research, keep information up to date, and share their expertise throughout the year.

RESULTS

Making information fresh and accessible

  • Evergreen Education Group has redefined the way information is conveyed in K-12 online and blended learning.
  • Infographics are now an anchor of the Keeping Pace annual report and website, and are used in presentations, classes and more.
  • Interactive maps on the Keeping Pace website feature up-to-date information.
  • Reports and infographics are available for free download and easy sharing.
  • A fully integrated blog has given Evergreen staff a platform on which to build their thought leadership, expand their reach and allow experts to share relevant news and resources on an ongoing basis.

FORGING AHEAD

For many years, we've worked with the Keeping Pace research team to distill the key findings and transform them into compelling stories. Whether the stories are told through graphics, case studies, or other narrative styles, Blue Marble helps ensure that Keeping Pace delivers rich, compelling content that’s freely available in both print and digital channels.

In 2015 the authors of Keeping Pace decided to shift the focus completely from text to data visualization. We created a significantly greater number of infographics and adjusted the layout to bring in more white space. The result is a visually compelling presentation of data-rich information throughout the whole of the 2015 report; a change that has been positively received by audiences.

cover.png
 

CLIENT

Evergreen Education Group

SERVICES

Website design and development

Print and digital publication

FOCUS

Education


“Blue Marble has become an indispensable part of our team, providing strategic creative thinking, graphic design and website development. They have given us a professional, creative look and their work is consistently complimented by our clients.”

– John Watson, founder of Evergreen Education Group


NROC | From product to purpose

From product to purpose

Highlighting mission to build a better brand

CHALLENGE

The NROC Project (NROC) is a national nonprofit that gives education leaders, teachers, and learners a voice in the production of digital content and software. Originally known as a “national repository of online courses,” the organization has received support from the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and others to build award-winning online learning tools. NROC is especially unique because they receive membership fees from educational institutions. Membership institutions share in both the work and the rewards of these development efforts. In this way, institutions are able to guide the development of learning materials to their own high quality standards while gaining access to excellent resources at a fraction of the typical cost. 

When Blue Marble first started working with NROC in 2008, the organization was comprised of several passionate staff with deep roots in education and technology. They had created various projects and initiatives lacking one recognizable name. The group was successful at securing grant funding and delivering quality work, yet it was difficult to gain recognition in a crowded and competitive marketplace. We were tasked with helping to narrow their approach and to define a brand architecture that could be used consistently long-term. 

INSIGHT

Over its 10-year history, NROC had proven to be much more than a static, “online repository.” Its unique attribute was its truly active community of education leaders. We began our work with a research and discovery phase, where we gained an understanding of the founder's longer-term vision. With that perspective, we suggested modifications to streamline the language for the organization’s projects. While many of these projects were complex, we realized the need for clear, concise names and consistent themes to address a diverse, national audience. This has been a multi-year process, and we are proud to say that due to the persistence and determination of everyone involved, NROC is increasingly gaining recognition for their valuable and innovative work.

 

RESULTS

Taking marketing to the next level

  • NROC began referring to itself as "The NROC Project" to change the focus to the active and participatory nature of the work while retaining their history. 

  • The visual identity has become more modern and professional, with an evolving suite of print and digital collateral to clearly articulate the mission, values, and offering.

  • Various elements of NROC's customer/member experience are now better aligned with the overall organization's identity.

  • NROC has a style guide and templates that staff can use to unify ongoing communications.

  • NROC hired a dedicated marketing director, who brought decades of experience in corporate marketing and collaborated closely with Blue Marble to grow an integrated in-house marketing department.

 

NROC-website1.jpg

CLIENT

The NROC Project

SERVICES

Communication strategy

User experience design

Brand and message development

Multimedia campaigns

Website design and development

Print and digital publication

Training and ongoing support

FOCUS

Education


“I think of Blue Marble as part of our team. Without their vision and creativity we would not have a fraction of the success we have enjoyed. Blue Marble took the time to understand the students and instructors that we serve, as well as the challenges we face. They committed creatively and emotionally to both our business success and our mission success.”

– Gary Lopez, Ph.D, Founder and CEO, The NROC Project

SETDA | A clear picture of state education policy and practice

A clear picture of state policy and practice

Sharing state’s regulations and process for acquiring digital instructional materials

CHALLENGE

Several years ago the State Education Technology Directors Association (SETDA) developed an online database called the State Education Policy Center which housed data related to state policies on broadband access, online assessments and professional learning. Both the website’s public user and administrative interfaces were clunky and hard to negotiate such that it was difficult for SETDA staff to keep the site up-to-date with current information. With a large amount of new policy information recently gathered and more on the way, SETDA asked Blue Marble to create a new website that would make the data more accessible and easier to manage.

INSIGHTS

The most significant aspect of the project was the data that resulted from a survey SETDA had issued to all 50 states and two US territories. It was a huge amount of information concerning the procurement of digital instructional materials that is constantly changing. The data needed to be housed in such a way that users could understand the big picture as well as pull out detailed data points as needed. Both SETDA and BMC teams worked hard to comb through and organize this data into a computer-readable format.

Because SETDA intends to add additional topics to the site, it was also important to develop an information architecture that would would allow the site to expand and layer multiple data sets.

A central component of the new website is a data-driven interactive map that helps users easily see what’s happening across the nation with various topics related to digital instructional materials. From this map users can access a detailed profile of their particular state. A comparative table enables users to select up to five states to run a side-by-side analysis and ultimately understand the policies, requirements, and process for online content procurement as it relates to their particular situation.

RESULTS

Making policy data accessible and useful

  • State and district leaders better understand policies related to procuring instructional materials in order to best meet student needs and potentially impact policy changes.
  • With this information, publishers, technology developers, and funders know which states are open to innovations and understand individual states’ processes for acquiring digital instructional material.
  • State profiles and data sets can easily be shared, exported or printed.
  • SETDA staff have been able to easily adjust data points within the website’s CMS.
Digital-Instructional-Materials-home.jpg
 

CLIENT

State Education Technology Directors Association

SERVICES

Website design and development

FOCUS

Education


Trinity Natural Medicine | A blend of healing modalities

A blend of healing modalities

BluePrinting enables successful launch of new business

CHALLENGE

When Dave Martin, owner and practitioner at Trinity Natural Medicine (TNM) and the White Salmon Apothecary (WSA), was first getting established, he recognized he needed help with several key aspects of launching a new business. In addition to seeing patients in his Chinese medicine practice, Martin was planning to carry and sell a wide selection of Chinese herbs to fill custom prescriptions for his clients and other practioners. Martin originally went to Blue Marble because he wanted help in producing his basic vision for a logo. What he didn't realize was how much BMC would be able to help him via our BluePrinting process to clarify and document many aspects of how his business would work.

INSIGHT

While Martin was clear about why he wanted to practice Chinese medicine, he was uncertain about how to position his business and the steps to get started with communications. We were able to help him define clear, actionable items related to his marketing and communication efforts.

Martin's unique approach to healing includes conducting a broad spectrum review of a client’s condition in the context of both Eastern and Western medicine. After defining short and long-term objectives, audience profiles, and key messages, we developed two separate but related brand identities, one for the clinic, and one for the apothecary. Martin wanted to grow the clinic and the apothecary at their own natural paces, and Blue Marble helped him acquire the communication tools to do this.

RESULTS

  • Through BluePrinting, Martin was able to refine his business strategy and establish the relationship between the clinic and the apothecary.

  • With professionally designed materials, website and well-thought out content, TNM and WSA quickly established credibility and trust so Martin could build a successful practice.

  • Being in the clinic is a sensory experience. A library of high quality image assets helps to show future patients and customers how it is to be treated in this environment, surrounded by rare Chinese herbs and Martin’s fine carpentry work.

  • Martin’s mother happens to be a professional illustrator. Her illustrations are paired with old-fashioned type to create a meaningful logo for the apothecary.

  • Branded client in-take forms, labels, and packaging for the herbal prescriptions from the apothecary ensure a complete and pleasant customer experience. This level of attention to detail is further demonstration of how TNM treats its clients.

FORGING AHEAD

Shortly after opening his clinic, TNM moved into a larger building and Martin hired staff. He has been able to build upon the brand identities we created.

 

Photos by: Amarett Illustration by: Laura Martin


CLIENT

Trinity Natural Medicine

SERVICES

Brand and message development

Website design and development

Print and digital publication

Training and ongoing support

FOCUS

Health & Well-being


HRSWCD | Increased visibility for local conservation efforts

Increased visibility for local conservation efforts

Cleaning up the online environment

CHALLENGE

The Hood River Soil & Water Conservation District (HRSWCD) provides technical, educational and financial support to the local community for the preservation and conservation of natural resources. Over its fifty-plus years of existence, the organization has done a great job of evolving to remain relevant. Unlike many conservation districts, HRSWCD had invested time and attention building a web presence. However, while the information on its existing site was vast, it was not well organized and its maintenance was extremely cumbersome. There was no recognizable brand identity or consistency in presentation. The liberal use of dated clip art was distracting and detracting. When HRSWCD asked Blue Marble to redesign the website, we knew we could dramatically improve their efforts to reach more people with information and services. It was a great opportunity to demonstrate how clean design can support a cleaner world.

INSIGHT

The new website would need a significant design update and restructuring in order to present information clearly so more people could understand what HRSWCD does and take advantage of its services.

We quickly cleaned up their logo and overall style to provide a consistent, professional experience and reinforce HRSWCD’s perception as a credible and effective environmental steward. HRSWCD had attractive photos of flora and fauna, so we built a system to allow these images to be featured throughout the site.

The site includes an interactive open community section called “Wildlife Watch” where anyone is able to post descriptions and photos of local wildlife sightings. News and events listings, an important area of activity for HRSWCD, are cross referenced throughout the sight with the ability to filter listings for a refined view.

We built the website with a content management system specifically customized for the needs of HRSWCD. The CMS features a range of custom editing modules that allow staff to easily collect and manage the information for various types of resources, projects, and inventory for their annual plant sale. A user-friendly CMS is a critical aspect of the site redesign because staff had found maintaining their previous site challenging to the point of frustration and abandonment.  

RESULTS

  • With a quality user experience and greater ease of information dissemination, HRSWCD staff feel confident in their outreach efforts.

  • The site acts as a central hub for HRSWCD’s related entities, the National Resource Conservation Service and the Hood River Watershed Group, so that community members understand all of the services available to them through one office.

  • Staff are able to manage the online component of their annual plant sale more effectively.

  • With a completely redesigned wildlife log, user engagement has increased. Staff are able to readily approve and publish user submissions from with the admin interface.

FORGING AHEAD

HRSWCD has remained largely self-sufficient with the administration of its website content which is exactly how we intended it to be.

 

CLIENT

Hood River Soil and Water Conservation District

SERVICES

Website design and development

FOCUS

Environment


SETDA | Improving education through technology

Improving education through technology


Uniting multiple initiatives under one brand umbrella

CHALLENGE

State Education Technology Directors Association (SETDA) is a national nonprofit helping build and increase the capacity of state and national leaders to improve education through technology policy and practice. When we first began working with SETDA, the organization had recently completed a strategic planning process that included a brand identity refresh. Yet SETDA’s website remained outdated, and was a poor example of the organization’s technical focus and innovation — a concept that is core to SETDA’s mission. The site’s content was poorly organized, the messaging lacked clarity, and staff could not easily make updates. In addition, SETDA project initiatives that warranted individual websites were not integrated into the parent website, creating an information gap and disjointed user experience.   

INSIGHT

As important as having a clean, modern website and content management system (CMS) was having a seamless interface between SETDA’s parent website and its microsites. All of these interconnected websites needed to have a consistent look and one CMS. By using a WordPress multi-site install, we were able to establish a single database from which all sites originate and that allows for a multi-faceted search across all SETDA websites. The SETDA team had long been frustrated with the disorganization of their website content and their inability to efficiently manage it so it was critical for us to create custom modules in the CMS that would reduce staff members' level of effort.

RESULTS

Stakeholders are well connected

  • In the absence of compelling photography, the new website leverages typographic contrast, a bold color scheme, and strategic use of white space to denote information hierarchy, improve readability, and allow for easy navigation. 
  • Numerous customized editors in the CMS give SETDA staff a high level of control over their content and makes website administration much more streamlined than ever before.
  • A powerful search allows users to search SETDA’s parent website and its microsites at once, and delivers comprehensive results.

FORGING AHEAD

Since the launch of the parent website, Blue Marble has developed additional microsites that operate independently but share important database and stylistic features that bring cohesion to front- and back-end user experience.

 

CLIENT

State Education Technology Directors Association

SERVICES

Website design and development

FOCUS

Education


Evergreen Education Group | A brand shift

A brand shift

Repositioning an established company with a new focus

CHALLENGE

Founded in 2000 as Evergreen Consulting Associates, Evergreen Education Group underwent a major change in 2009 when the founder decided to transition away from environmental consulting and focus exclusively on the education technology (edtech) sector. This shift required a new company name, a new brand identity, and new communication tools such as a website and business stationery. As long-time partners, the company reached out to Blue Marble for help.

INSIGHT

Our approach to Evergreen’s rebrand centered around market research and personal interviews with the company’s staff and key clients so we could understand current perceptions and the distance between those and the ultimate vision for the business. Through this research, we discovered that Evergreen should capitalize its ability to maintain neutrality in its work (impartiality is highly valued when working with private, governmental and nonprofit entities in education) and create a timeless image that would resonate with an ever-evolving audience. We helped Evergreen see the value of keeping its current name whose meaning was multifaceted, and evolved the wording slightly to allow for growth and clarification of their specialization.

RESULTS

Elevating Evergreen Education Group as an edtech leader

  • The company’s new identity has supported Evergreen’s thought leadership and new business development.
  • A suite of print and digital materials has helped Evergreen convey its story to gain recognition as a well-established, highly-valued research and consultant in the K-12 edtech space.
  • Strong brand guidelines, templates, and a content management system for Evergreen’s website have allowed staff to expand their communication efforts and retain a consistent visual identity

FORGING AHEAD

Since its rebrand, Evergreen has grown into a mid-sized company that utilizes a carefully crafted network of consultants and partners to fulfill its mission. The company is reputed as a leading edtech research and consulting firm. As the company’s service offerings have evolved, Blue Marble has helped Evergreen define and explain its value proposition to potential clients — through brochures, presentations, and other marketing materials.

 

CLIENT

Evergreen Education Group

SERVICES

Brand and message development

Website design and development

Print and digital publication

FOCUS

Education


EdSource | California education news

Highlighting issues and increasing readership

California education news reaches a wider audience

CHALLENGE

EdSource has a great reputation among policymakers for in-depth research reporting, but most website visitors would come for one story and then leave. EdSource believed many readers were missing out on relevant stories because the site design made it hard to see anything but the most recent news feed. The organization came to Blue Marble looking to widen its reach with a more accessible and engaging online format.

INSIGHT

EdSource had already given their situation a lot of thought and initial research. We helped them dive deeper into discussions about information architecture and content hierarchy, which are critical aspects for a news site. It was important to balance the presentation of shorter stories that are typically more widely appealing with showcasing the robust research reporting for which EdSource is known.

Color and whitespace were used to distinguish major topic areas and increase the scanability and readability of the pages. The commenting feature was redesigned to encourage reader discussion through a friendlier, cleaner experience, eliminate spamming and ease administration. We we also redeveloped the search functionality to produce accurate and thorough results for staff and readers alike. We took great care to map the styles and content categories of the old site to the new one so that migration of thousands of past articles was an efficient, accurate and nearly seamless process.

Most importantly we built the new site with a customized content management system that would make website administration frustration-free for staff, even those without much technical experience. Special editors, user-specific plug-ins, and content categorizations allow for clearly organized content areas on the back-end.

RESULTS

EdSource has seen a measurable increase in retention on the site and increased traffic.

  • Staff reporters feel empowered to publish their articles and use a pre-determined set of styles and formatting to ensure consistent presentation.
  • The site is built responsively so that it delivers a positive experience for mobile, tablet, and desktop users.
  • The new site search allows readers and staff to make accurate and thorough content queries.
  • The new look and feel has modernized EdSource’s image and brought into alignment readers’ perceptions of the organization with the reality of EdSource’s work on the leading edge of education news coverage.

FORGING AHEAD

A dynamic site with actively engaged readership requires ongoing support to maintain optimal performance and build out new features. We are also working with EdSource to update other digital publication channels.

 

CLIENT

EdSource

SERVICES

Website design and development

FOCUS

Education


Sustainable Travel International | It's a small world

It's a small world

Connecting businesses, destinations and travelers

CHALLENGE

Sustainable Travel International (STI) offers innovative programs that support sustainable development through responsible travel. Founded in 2002, STI has evolved to include a variety of solution-oriented programs and a diverse team of forward-thinking professionals located around the globe. With growth came the need for a fresh brand image that was better aligned with its positioning in the global travel industry, as well as a new website with a robust content management system (CMS) that would allow for information sharing among staff and clients.

INSIGHT

At the time when STI hired us for the redesign, the organization had been in operation for almost 10 years. It enjoyed relatively strong brand recognition so the challenge was to figure out how to update its visual identity without eroding its brand equity. STI is also an innovative organization, so we developed a flexible framework for the information on their website that allows content to be reorganized and amended to accurately present their complex and ever-evolving service offering. Part of STI's mission is to build local capacity for developing and managing tourism initiatives. We applied that same tenant to our approach with organization's communication materials—emphasizing the creation of templates and training to enable staff to be self-sufficient with the administration of their marketing collateral.

RESULTS

Connecting a global network of change-makers

  • STI’s new brand identity and collateral appropriately speaks to the organization’s scope, professionalism, and influence on the world stage.
  • The new website features a searchable project map, a customized interface for managing staff, client, and project profiles and the ability for NGO subsidiaries of STI to create their own country-specific sections.
  • New business stationery, one-sheets, branded templates for client use, and an online style guide and digital brand assets provide the organization with a range of professional collateral and a sustainable system with which to share them.

FORGING AHEAD

Blue Marble continues to work with Sustainable Travel International, providing marketing, design, and data management expertise to this fast-growing global nonprofit. We operate as an extension of STI's in-house marketing department and a trusted partner who can provide fresh perspective for both STI communication initiatives and their own client projects.

 

CLIENT

Sustainable Travel International

SERVICES

Brand and message development

Website design and development

Print and digital publication

FOCUS

Economic Impact


“The decision to work with Blue Marble Creative to develop our new brand and website paid off in numerous ways. Working with the entire team is a pleasure. They are intelligent, creative, supportive and bold, while acting as true partners in the creative process. We’re so thrilled to have both a fresh brand, which represents the organization we’ve become and the supporting collateral to go along with it.”

– Jeremy Sampson, Vice President, Marketing & Communications, Sustainable Travel International