Sustainable Travel International

Sustainable Travel International | It's a small world

It's a small world

Connecting businesses, destinations and travelers

CHALLENGE

Sustainable Travel International (STI) offers innovative programs that support sustainable development through responsible travel. Founded in 2002, STI has evolved to include a variety of solution-oriented programs and a diverse team of forward-thinking professionals located around the globe. With growth came the need for a fresh brand image that was better aligned with its positioning in the global travel industry, as well as a new website with a robust content management system (CMS) that would allow for information sharing among staff and clients.

INSIGHT

At the time when STI hired us for the redesign, the organization had been in operation for almost 10 years. It enjoyed relatively strong brand recognition so the challenge was to figure out how to update its visual identity without eroding its brand equity. STI is also an innovative organization, so we developed a flexible framework for the information on their website that allows content to be reorganized and amended to accurately present their complex and ever-evolving service offering. Part of STI's mission is to build local capacity for developing and managing tourism initiatives. We applied that same tenant to our approach with organization's communication materials—emphasizing the creation of templates and training to enable staff to be self-sufficient with the administration of their marketing collateral.

RESULTS

Connecting a global network of change-makers

  • STI’s new brand identity and collateral appropriately speaks to the organization’s scope, professionalism, and influence on the world stage.
  • The new website features a searchable project map, a customized interface for managing staff, client, and project profiles and the ability for NGO subsidiaries of STI to create their own country-specific sections.
  • New business stationery, one-sheets, branded templates for client use, and an online style guide and digital brand assets provide the organization with a range of professional collateral and a sustainable system with which to share them.

FORGING AHEAD

Blue Marble continues to work with Sustainable Travel International, providing marketing, design, and data management expertise to this fast-growing global nonprofit. We operate as an extension of STI's in-house marketing department and a trusted partner who can provide fresh perspective for both STI communication initiatives and their own client projects.

 

CLIENT

Sustainable Travel International

SERVICES

Brand and message development

Website design and development

Print and digital publication

FOCUS

Economic Impact


“The decision to work with Blue Marble Creative to develop our new brand and website paid off in numerous ways. Working with the entire team is a pleasure. They are intelligent, creative, supportive and bold, while acting as true partners in the creative process. We’re so thrilled to have both a fresh brand, which represents the organization we’ve become and the supporting collateral to go along with it.”

– Jeremy Sampson, Vice President, Marketing & Communications, Sustainable Travel International