EdReady is an adaptive learning platform that is used by school systems in almost every state. It is built and maintained by NROC, a nonprofit organization that collaborates with educators to imagine, develop, test, and refine technologies that improve student success. Blue Marble has been a key partner throughout the development of the product UX and brand communications for both EdReady and its parent organization (NROC).
Challenge
More than a decade ago, the founder of NROC came to BMC with exciting grassroots projects and initiatives needing design assistance.
They also had a vision for a new application called EdReady, and they enlisted BMC to provide design expertise to create the tool, and to help support them as they worked to develop a presence and gain the buy-in to shift practices across various levels of the education system.
Results
Today, EdReady has been used by millions of students. Increasingly, it is adopted by schools to personalize math and English instruction.
As principal designer for over 12 years, Blue Marble’s work has spanned from the initial stages of UX and product development, to the surrounding brand communications for the wide range of audiences and touch-points.
Recent work:
We revamped NROC.org in 2023 to focus on EdReady for Institutions. An excellent CMS allows non-technical staff at NROC to maintain content with ease.
We launched a new face for EdReady.org in 2022. The site quickly conveys what learners can do, allowing them to find their institution's EdReady site (if one exists), or to begin using the application as a private individual to work toward goals such as readiness for college, GED, or placement exams.
Our work with NROC also has involved collaborations to direct and produce:
Nearly all imagery found throughout the above websites, including photos, illustrations, and most of the videos/motion graphics
The user interface for students including multimedia for onboarding and key parts of the user experience for administrative users such as data reports
Annual conference materials: graphics, signage, name tags, awards, speaker slides, swag, etc.
Toolkits for in-person workshops for NROC staff and partners to walk early adopters through the process of rolling out EdReady at an institution or education system
Annually updated trade show presence materials: booth graphics, print brochures, slide decks for presentations, etc.
CLIENT
The NROC Project / EdReady
SERVICES
Website design and development
User experience design
Brand and message development
Multimedia campaigns
Print and digital publication
Training and ongoing support
FOCUS
“Christine Fisher... her work and that of Blue Marble has effectively touched just about everything we've done.”
– Ahrash Bissell, Ph.D, President, The NROC Project
“Without Blue Marble's vision and creativity we would not have a fraction of the success we have enjoyed. They took the time to understand the students and instructors that we serve.”
– Gary Lopez, Ph.D, Founder and CEO, The NROC Project
Example brochure / brand playbook: