training and ongoing support

Inter-Fluve, Inc. | Accentuating the design and restoration of rivers

Accentuating the design and restoration of rivers

A brand refresh for a cutting-edge interdisciplinary engineering firm

SOQ (brochure) cover

SOQ (brochure) cover

Proposal interior spread with stylized process graphics

Proposal interior spread with stylized process graphics

Examples from Style Guide

CHALLENGE 

Inter-Fluve is an interdisciplinary firm specializing in investigations, design, and restoration of rivers, lakes, and wetlands. As pioneers in their field, they develop solutions to complex aquatic challenges while balancing human and environmental needs. With over 1,600 successful projects across 4 continents and all regions of the United States, Inter-Fluve is challenged to communicate the depth and breadth of their excellent work.

The firm had worked with Blue Marble in 2013 on a variety of printed materials. Inter-Fluve used the guidance and design tools we provided for five years, then engaged our services again in 2019. The above images show a few examples from an extensive body of work, including InDesign templates for long proposals and the company’s Statement of Qualifications.

Results 

Inter-Fluve marketing staff have a variety of new tools and skills at their disposal. The firm looks forward to strong growth while also staying true to their roots.

Original fish and milestones vector illustrations by Maisie Richards of Inter-Fluve (reconfigured and stylized by Blue Marble)

 

CLIENT

Inter-Fluve, Inc.

SERVICES

Print and digital publication

FOCUS

Environment


“Clients and employees have been impressed with our materials. BMC did a great job in completing what we asked of you. The templates are elegant yet simple; they make the company look good. Just as important, I think they make employees feel proud of the product they are creating.

– Jonathan Graca, Marketing and Field Technician, Inter-Fluve

One Community Health

One Community Health

Caring for all, caring with heart

CHALLENGE

One Community Health reached out to Blue Marble in late 2016. This federally funded community health center serves all people, regardless of their ability to pay.

Upon meeting with the leadership of One Community Health, it became clear that affordability of services was just one of the many remarkable aspects of their offerings. Blue Marble was challenged with the task to convey that affordability and inclusiveness in no way translates to a sacrifice in quality. In fact, One Community Health’s unique whole-person approach is cutting-edge.

The health center was urgently in need of a more effective presence online. Their website had been neglected for years and was becoming an obstacle to sharing information.

INSIGHT

The leadership team's goals included:

  • greater visibility for their integrated approach to care

  • emphasizing a brand new element of care—Behavioral Health

  • Spanish and English language versions of the website without an excessive maintenance burden on staff

  • Accessibility to mobile devices

  • A structure for ongoing publication of health resources and other articles

RESULTS

  • The graphics and icons we developed convey the idea of whole-person health and its various components. These provide consistency across all media.

  • We collaborated with writer Katie Roberts and others at One Community Health to create the new tagline for the organization, "Caring for all, Caring with heart."

  • We coordinated and art-directed photography to produce a library of authentic, professional photos to reinforce key messages. (photo credit Jen Jones)

  • We created a thoughtful information architecture and used Squarespace for content management, allowing the site to grow and change, thus making updates easier for OCH in-house staff.

  • We created a brand guide and a detailed website handbook. These help OCH staff to manage ongoing communications and website updates.

  • We provide ongoing training and technical support and continue to collaborate on various projects.




CLIENT

One Community Health

SERVICES

Brand and message development

Website design and development

Training and ongoing support

FOCUS

Health & Well-being


NROC | From product to purpose

From product to purpose

Highlighting mission to build a better brand

CHALLENGE

The NROC Project (NROC) is a national nonprofit that gives education leaders, teachers, and learners a voice in the production of digital content and software. Originally known as a “national repository of online courses,” the organization has received support from the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and others to build award-winning online learning tools. NROC is especially unique because they receive membership fees from educational institutions. Membership institutions share in both the work and the rewards of these development efforts. In this way, institutions are able to guide the development of learning materials to their own high quality standards while gaining access to excellent resources at a fraction of the typical cost. 

When Blue Marble first started working with NROC in 2008, the organization was comprised of several passionate staff with deep roots in education and technology. They had created various projects and initiatives lacking one recognizable name. The group was successful at securing grant funding and delivering quality work, yet it was difficult to gain recognition in a crowded and competitive marketplace. We were tasked with helping to narrow their approach and to define a brand architecture that could be used consistently long-term. 

INSIGHT

Over its 10-year history, NROC had proven to be much more than a static, “online repository.” Its unique attribute was its truly active community of education leaders. We began our work with a research and discovery phase, where we gained an understanding of the founder's longer-term vision. With that perspective, we suggested modifications to streamline the language for the organization’s projects. While many of these projects were complex, we realized the need for clear, concise names and consistent themes to address a diverse, national audience. This has been a multi-year process, and we are proud to say that due to the persistence and determination of everyone involved, NROC is increasingly gaining recognition for their valuable and innovative work.

 

RESULTS

Taking marketing to the next level

  • NROC began referring to itself as "The NROC Project" to change the focus to the active and participatory nature of the work while retaining their history. 

  • The visual identity has become more modern and professional, with an evolving suite of print and digital collateral to clearly articulate the mission, values, and offering.

  • Various elements of NROC's customer/member experience are now better aligned with the overall organization's identity.

  • NROC has a style guide and templates that staff can use to unify ongoing communications.

  • NROC hired a dedicated marketing director, who brought decades of experience in corporate marketing and collaborated closely with Blue Marble to grow an integrated in-house marketing department.

 

NROC-website1.jpg

CLIENT

The NROC Project

SERVICES

Communication strategy

User experience design

Brand and message development

Multimedia campaigns

Website design and development

Print and digital publication

Training and ongoing support

FOCUS

Education


“I think of Blue Marble as part of our team. Without their vision and creativity we would not have a fraction of the success we have enjoyed. Blue Marble took the time to understand the students and instructors that we serve, as well as the challenges we face. They committed creatively and emotionally to both our business success and our mission success.”

– Gary Lopez, Ph.D, Founder and CEO, The NROC Project

Trinity Natural Medicine | A blend of healing modalities

A blend of healing modalities

BluePrinting enables successful launch of new business

CHALLENGE

When Dave Martin, owner and practitioner at Trinity Natural Medicine (TNM) and the White Salmon Apothecary (WSA), was first getting established, he recognized he needed help with several key aspects of launching a new business. In addition to seeing patients in his Chinese medicine practice, Martin was planning to carry and sell a wide selection of Chinese herbs to fill custom prescriptions for his clients and other practioners. Martin originally went to Blue Marble because he wanted help in producing his basic vision for a logo. What he didn't realize was how much BMC would be able to help him via our BluePrinting process to clarify and document many aspects of how his business would work.

INSIGHT

While Martin was clear about why he wanted to practice Chinese medicine, he was uncertain about how to position his business and the steps to get started with communications. We were able to help him define clear, actionable items related to his marketing and communication efforts.

Martin's unique approach to healing includes conducting a broad spectrum review of a client’s condition in the context of both Eastern and Western medicine. After defining short and long-term objectives, audience profiles, and key messages, we developed two separate but related brand identities, one for the clinic, and one for the apothecary. Martin wanted to grow the clinic and the apothecary at their own natural paces, and Blue Marble helped him acquire the communication tools to do this.

RESULTS

  • Through BluePrinting, Martin was able to refine his business strategy and establish the relationship between the clinic and the apothecary.

  • With professionally designed materials, website and well-thought out content, TNM and WSA quickly established credibility and trust so Martin could build a successful practice.

  • Being in the clinic is a sensory experience. A library of high quality image assets helps to show future patients and customers how it is to be treated in this environment, surrounded by rare Chinese herbs and Martin’s fine carpentry work.

  • Martin’s mother happens to be a professional illustrator. Her illustrations are paired with old-fashioned type to create a meaningful logo for the apothecary.

  • Branded client in-take forms, labels, and packaging for the herbal prescriptions from the apothecary ensure a complete and pleasant customer experience. This level of attention to detail is further demonstration of how TNM treats its clients.

FORGING AHEAD

Shortly after opening his clinic, TNM moved into a larger building and Martin hired staff. He has been able to build upon the brand identities we created.

 

Photos by: Amarett Illustration by: Laura Martin


CLIENT

Trinity Natural Medicine

SERVICES

Brand and message development

Website design and development

Print and digital publication

Training and ongoing support

FOCUS

Health & Well-being