Environment

Inter-Fluve, Inc. | Accentuating the design and restoration of rivers

Accentuating the design and restoration of rivers

A brand refresh for a cutting-edge interdisciplinary engineering firm

SOQ (brochure) cover

SOQ (brochure) cover

Proposal interior spread with stylized process graphics

Proposal interior spread with stylized process graphics

Examples from Style Guide

CHALLENGE 

Inter-Fluve is an interdisciplinary firm specializing in investigations, design, and restoration of rivers, lakes, and wetlands. As pioneers in their field, they develop solutions to complex aquatic challenges while balancing human and environmental needs. With over 1,600 successful projects across 4 continents and all regions of the United States, Inter-Fluve is challenged to communicate the depth and breadth of their excellent work.

The firm had worked with Blue Marble in 2013 on a variety of printed materials. Inter-Fluve used the guidance and design tools we provided for five years, then engaged our services again in 2019. The above images show a few examples from an extensive body of work, including InDesign templates for long proposals and the company’s Statement of Qualifications.

Results 

Inter-Fluve marketing staff have a variety of new tools and skills at their disposal. The firm looks forward to strong growth while also staying true to their roots.

Original fish and milestones vector illustrations by Maisie Richards of Inter-Fluve (reconfigured and stylized by Blue Marble)

 

CLIENT

Inter-Fluve, Inc.

SERVICES

Print and digital publication

FOCUS

Environment


“Clients and employees have been impressed with our materials. BMC did a great job in completing what we asked of you. The templates are elegant yet simple; they make the company look good. Just as important, I think they make employees feel proud of the product they are creating.

– Jonathan Graca, Marketing and Field Technician, Inter-Fluve

US Forest Service | More than just a trail

More than just a trail

Building stakeholder engagement through elegant design

CHALLENGE

The last time stakeholders in the development and maintenance of the Florida National Scenic Trail sat together to discuss goals was 1986 when collaborators created the original Comprehensive Plan. Priorities and personalities shifted in the ensuing years until it became clear it was necessary to bring together land holders, trail managers and local conservation groups in order establish new priorities and create a strategy for the near-term evolution of the Trail. Conservation Impact facilitated the convening of stakeholders and managed the creation of a new 5-year strategic plan for the Florida National Scenic Trail.

The strategic plan is a landmark document that provides a framework for focused, collaborative efforts and allocates resources to achieve specific results that benefit both the trail and trail user. The plan also presents a new partnership model that fully engages a diverse group of land managers who are connected to the trail. In order to bring the concepts presented to life and ensure the information would be read, the project team hired Blue Marble to come up with a thoughtful design for its layout.

INSIGHT

To appeal to a wide variety of constituents, the strategic plan needed to look less like a government white paper and more like a feature in an issue of National Geographic. To that end, we emphasized beautiful photography and lots of white space to evoke the ambience of the trail as it traverses the Florida coast and inland the expanse of its open spaces. We also incorporated a variety of staff and trail-user photos which gives readers a sense of personal connection and ownership. The publication's landscape orientation connects with the impressive length of the trail but more importantly maximizes optimal readability on screen.

RESULTS

As a printed brochure, the Florida National Scenic Trail Strategic Plan makes the work that has been done tangible for stakeholders. Digital versions of the plan have been widely distributed making it easy to share pertinent information among the partner entities and keep the public engaged. Elements of the brochure have since been used as visual references when providing progress updates. 


 

CLIENT

US Forest Service

SERVICES

Print and digital publication

FOCUS

Environment


HRSWCD | Increased visibility for local conservation efforts

Increased visibility for local conservation efforts

Cleaning up the online environment

CHALLENGE

The Hood River Soil & Water Conservation District (HRSWCD) provides technical, educational and financial support to the local community for the preservation and conservation of natural resources. Over its fifty-plus years of existence, the organization has done a great job of evolving to remain relevant. Unlike many conservation districts, HRSWCD had invested time and attention building a web presence. However, while the information on its existing site was vast, it was not well organized and its maintenance was extremely cumbersome. There was no recognizable brand identity or consistency in presentation. The liberal use of dated clip art was distracting and detracting. When HRSWCD asked Blue Marble to redesign the website, we knew we could dramatically improve their efforts to reach more people with information and services. It was a great opportunity to demonstrate how clean design can support a cleaner world.

INSIGHT

The new website would need a significant design update and restructuring in order to present information clearly so more people could understand what HRSWCD does and take advantage of its services.

We quickly cleaned up their logo and overall style to provide a consistent, professional experience and reinforce HRSWCD’s perception as a credible and effective environmental steward. HRSWCD had attractive photos of flora and fauna, so we built a system to allow these images to be featured throughout the site.

The site includes an interactive open community section called “Wildlife Watch” where anyone is able to post descriptions and photos of local wildlife sightings. News and events listings, an important area of activity for HRSWCD, are cross referenced throughout the sight with the ability to filter listings for a refined view.

We built the website with a content management system specifically customized for the needs of HRSWCD. The CMS features a range of custom editing modules that allow staff to easily collect and manage the information for various types of resources, projects, and inventory for their annual plant sale. A user-friendly CMS is a critical aspect of the site redesign because staff had found maintaining their previous site challenging to the point of frustration and abandonment.  

RESULTS

  • With a quality user experience and greater ease of information dissemination, HRSWCD staff feel confident in their outreach efforts.

  • The site acts as a central hub for HRSWCD’s related entities, the National Resource Conservation Service and the Hood River Watershed Group, so that community members understand all of the services available to them through one office.

  • Staff are able to manage the online component of their annual plant sale more effectively.

  • With a completely redesigned wildlife log, user engagement has increased. Staff are able to readily approve and publish user submissions from with the admin interface.

FORGING AHEAD

HRSWCD has remained largely self-sufficient with the administration of its website content which is exactly how we intended it to be.

 

CLIENT

Hood River Soil and Water Conservation District

SERVICES

Website design and development

FOCUS

Environment


Royal Caribbean Cruises Ltd. | Environmental stewardship on the high seas

Environmental stewardship on the high seas

Reporting on sustainable business practices

Challenge

On the surface, it would seem that a large luxury cruise liner company exists in opposition to the tenants of sustainability. But dive a little deeper and you'll find that environmental stewardship has been a core principle for Royal Caribbean Cruises Ltd. (RCCL) for quite some time. From its Save the Waves and Ocean Fund programs to having environmental officers on board every ship and involvement with the Sustainable Destinations Alliance for the Americas, RCCL strives to minimize its environmental impact and employ sustainable business practices.

Since 2008, RCCL has been reporting on how it performs against its long term objectives to safeguard the world’s oceans and destinations in which it operates. These annual reports have been an important way to measure the company’s progress, hold itself accountable to its commitments and to celebrate and share milestones.

Insight

We worked with RCCL to present the information that came out of third-party evaluations of its environmental, health and safety programs in a format that would appeal to a diverse group of internal and external stakeholders. For the 2010 evaluation report—a lengthy document covering a range of topics—heavy emphasis was placed on eye-catching imagery from various destinations around the globe to which RCCL’s ships traveled. These visuals helped to explain some of the technical details of RCCL’s operations, break up heavy blocks of text and entice readers to move through the content. 

These two-pagers presented the highlights of RCCL’s stewardship efforts and a unique color scheme for each topic made it easier to distinguish sections and locate which ones were of most interest to readers. An integral component of the two-pagers were information graphics developed from the report’s quantitative and comparative data.  

Results

  • RCCL’s constituents were able to see and understand what progress RCCL was making toward its environmental, health and safety goals.

  • The two-pagers made technical and detailed information from the full report accessible to a wider audience. They so effectively presented RCL’s progress that the two-pagers were later assembled into a single document and replaced the full report that had been available for public access.

  • Infographics gave life to the numbers and became visual soundbites that could be used to promote the release of the annual report and share portions of the total analysis.


CLIENT

Royal Caribbean Cruise Ltd.

SERVICES

Brand and message development

Print and digital publication

FOCUS

Environment